Fitness Footwear

Fitness Footwear

October 14, 2010 12:03 ET

Active Lifestyle Specialists Launch Leading New Ecommerce Site Refresh Their Website and Revitalise Sales With a Leading New Ecommerce Design

LONDON, UNITED KINGDOM--(Marketwire - Oct. 14, 2010) -

Editors Note: There is a photo included with this press release.

This week UK sports and outdoor shoes specialist reveals its state of the art website inspired by the most successful US online retailers and reports a surge in sales during its first weekend.

Founded in 2004, the web savvy retailer has gone from strength to strength, delivering a superior online shopping experience year on year that's powered by their passion for product.

"We'd never sell a shoe that our staff wouldn't wear," said Luke Barlow, MD. "So by having firsthand knowledge of our products, we're able to offer unrivalled advice to our customers."

This specialist approach has formed the foundation of's success, by understanding their market and demographic while being able to intelligently forecast future opportunities.

The latest website uses far fewer pages, ensuring that the home page is always withing easy reach, while providing quick and easy navigation throughout the site.

"Shopping online is just like going to the super market," continued Mr Barlow. "Everything has to be clear from the second you walk through the door. Otherwise you get lost, confused and leave because you can't find what you're looking for."

Taking inspiration from lading online retailers in the US as well as UK high street retailer outlets and super markets, has been dramatically restructured into a series of distinct categories from outdoor and running to toning and casual.

The outdoor store offers a wide range of footwear from lightweight walking sandals to hardcore hiking boots and even warm, waterproof snow boots.

The running store encompasses shoes for every aspect of running, whether it's treadmill running in the gym, road running, trail running or even barefoot running in vibram five fingers.

The toning store embraces the rapidly growing toning trainers trend with a wide range of shoes, boots, trainers and sandals with toning technology for everyday walkers to serious athletes looking to enhance their training sessions.

Finally, the casual store offers products suitable for everyday wear, but also for the outdoors from Caterpillar boots to Merrell shoes and even Birkenstock sandals. So even fashion at is functional.

Direct sales spiked by 2% in's first weekend thanks to their new website. Meanwhile search related sales increased by 3% as better presentation of products and improved navigation helped first time visitors to find a suitable purchase with speed and ease.

"We've already seen a considerable return on investment by improving our website presentation and structure" continued Mr Barlow. "I'd recommend any online retailer to do the same." has continued to experience a steady growth in sales throughout the week as returning customers become accustomed to the new website while new customers are able to quickly and confidently navigate their way into the categories, through the products and to the check out.

Stocking a wide range of niche footwear from casual Merrell trainers to warm, waterproof women's snow boots and even lightweight barefoot running shoes like Vibram Five Fingers, is a diverse sports and outdoor shoes specialist, catering for all kinds of outdoor adventurers, be they runners, hikers, or everyday dog walkers.

This web savvy retailer has more than a few tricks up its sleeves in the pipeline for next year, but they're very tight lipped when it comes to competitive online strategies.

In the meantime, to experience their latest website model and learn more about how a pair of new shoes can help you to lead a more active lifestyle, visit

To view the photo included with this release, please visit the following link:

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