SOURCE: The Bedford Report

The Bedford Report

November 10, 2011 08:16 ET

Activision Blizzard and Majesco Entertainment Hit All the Hottest Growth Drivers

The Bedford Report Provides Equity Research on Majesco Entertainment & Activision Blizzard

NEW YORK, NY--(Marketwire - Nov 10, 2011) - Retail videogame sales have been lackluster this year amid a relatively weak slate of titles. Mildly declining retail data does not fully reflect the state of the industry, however. Digital sales of video games and online subscriptions are becoming a significant revenue driver for many key players in the industry. The Bedford Report examines the outlook for companies in the Multimedia & Graphics Software Industry and provides research reports on Majesco Entertainment Co. (NASDAQ: COOL) and Activision Blizzard, Inc. (NASDAQ: ATVI). Access to the full company reports can be found at:

Video-game industry sales in the U.S. declined 4 percent to $1.13 billion in September from a year earlier, led by declines in sales of game accessories and consoles. Sales of new titles rose 3 percent to $630.2 million, Port Washington, New York-based NPD Group said. Decreased sales of Microsoft's Xbox and Nintendo's Wii could pose problems for software developers, and the rise of smartphone and social gaming could be one of the causes. Analysts argue that the sales decline is due in part to Activision and EA's slow response to social games like those made by Zynga, whose pending IPO could value it at $20 billion.

The biggest releases, including Activision Blizzard Inc.'s "Call of Duty: Modern Warfare 3," are due through December and could turn 2011 sales into positive territory, NPD has said.

The Bedford Report releases stock research on the Multimedia & Graphics Software Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous analyst reports and industry newsletters.

Activision Blizzard Inc. reported strong results for the latest quarter and raised its outlook for the full year on Tuesday as it began selling its latest "Call of Duty" game ahead of the holidays. Activision is also focusing on the game's long-term future -- its online components that let people download add-on chapters, challenge other players online and keep playing long after the game's initial story ends.

Majesco Entertainment Company is a provider of video games for the mass market. The company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.

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