SOURCE: Feature This!

Feature This!

May 29, 2013 14:03 ET

Activist Eyewear Takes Hollywood by Storm With Feature This! Branded Entertainment

Company Scores Home Run out of the Box With "The Voice"

LOS ANGELES, CA--(Marketwired - May 29, 2013) - Activist Eyewear, a designer and manufacturer of high-performance glasses, has taken Hollywood by storm with Feature This! branded entertainment. The brand's big success came out of the gate with an appearance on "The Voice," where contestant, Michelle Chamuel wore its eyeglasses on national television. Michelle's oversized glasses have quickly become part of her personality with coach Usher donning his own pair in a show of support. Michelle has been seen wearing style Livingstone in colorway 03, and style Edmund in colorway 03.

"History is full of examples of how the better mousetrap never caught on because of ineffective marketing," said Anthony Codispoti, co-founder of Activist Eyewear. "As a small company with two founders and no additional employees, we have limited resources to get our story told. Working with Feature This! to leverage the power of celebrity exposure is a cost effective means to raise awareness of the Activist Eyewear brand."

"After its recent introduction to the Hollywood scene, Activist Eyewear has been well received by celebrities and production teams alike," said Jay May, president of Feature This! "As well as the appearance on 'The Voice,' the team at 'Captain America' has shown an interest in Activist Eyewear and are currently considering their products for an upcoming film."

About Activist Eyewear
Activist Eyewear, based in Brooklyn, NY, is a brand that stands for creative change and a life spent exploring the world. Co-founded by business director Anthony Codispoti and creative director Mark Craig, the collection debuted in 2010 with the goal of redefining high-performance sunglasses. They invented new technologies, such as their signature Split-Fit™ temple design and ActiVIZm™ Polarized Lenses, and melded them with elements of classic style for a totally new crossover product. The entire line is 'Designed in Brooklyn & Crafted in Japan' from ultra-premium materials such as beta-titanium, surgical stainless steel, high-density rubber and the finest acetates. Plus, every frame is produced in limited editions of either 347 or 718 pieces per colorway, with a unique serial number laser etched on the inside of the temple and hand stamped on the outer. For more information visit their web site at www.ActivistEyewear.com or call 718-619-4390.

About Feature This!
When Jay May started product-placement firm Feature This! in 1994, he developed the motto "under promise, over deliver" -- and he's stuck to it ever since. Feature This! maintains close relationships with all the major studios and production companies and dozens of national name-brand companies. When determining where to place products, Feature This! is dedicated to representing the best interests of the brand to ensure the highest quality and integrity of the productions engaged. For more information and to contact Jay May, visit their website at www.featurethis.com or call 818-972-1313.