Greenpeace Canada

Greenpeace Canada

November 13, 2006 13:33 ET

Activists Block Access to Kleenex Manufacturer’s Mill

Activists Block Access to Kleenex Manufacturer’s Mill near Seattle, Washington, to end flushing of Canada’s Boreal Forest

Attention: Assignment Editor, Environment Editor, Lifestyle Editor, News Editor, World News Editor TORONTO/ONTARIO--(CCNMatthews - Nov. 13, 2006) - Greenpeace activists held a bold demonstration using a bus outfitted as a giant Kleenex tissue box to bring attention to Kimberly-Clark's largest mill facility in North America. The activists are refusing to move until the company meets with Greenpeace representatives and sets a timeline to stop obtaining wood fiber from destructive logging operations in such provinces as Ontario and Alberta in Canada's Boreal forest. The protest followed on a blockade set up last week at the company's headquarters in Turin, Italy.

Two activists have locked their arms into the giant tissue box, with a banner between them that reads "Kleenex= Ancient Forest Destruction". The protest is the latest in Greenpeace's campaign to highlight Kimberly-Clark's irresponsible environmental practices and continued deception about these practices to consumers and investors alike. As the parent company to Kleenex, Kimberly-Clark is the world's largest tissue paper company, using pulp from ancient Boreal forests in Alberta and Ontario to make Kleenex brand products.

"Kimberly-Clark has, time and again, refused to admit what we have proven to be true, that they are engaged in forest destruction" said Ginger Cassady, a Greenpeace forests campaigner in Everett. "Greenpeace has come here to highlight the company's role in forest ruin and to meet with Kimberly-Clark to discuss this critical environmental issue. We will stay here until they meet with us, and agree to stop destroying our planet's oldest and most precious forests."

The giant tissue box blocked the main entrance of the mill, which Greenpeace revealed to be a key processing facility for trees from the Boreal forest. Canada's Boreal forest is considered one of the best defenses against increased global warming pollution because it stores large amounts of land-bound carbon. When the forest is clearcut for products like Kleenex, carbon is released adding to global warming pollution. Greenpeace has been actively campaigning to expose and change Kimberly-Clark's practices since 2005.

"This company is destroying ancient forests in Ontario and Alberta to make disposable tissue products for U.S., European, and global markets," said Richard Brooks, Greenpeace Canada forest campaign coordinator. "Our air and water are being ruined, and wildlife species are going extinct - for little more than toilet paper and facial tissue."

Stretching from Newfoundland to the Yukon, Canada's Boreal forest represents over 25% of the world's remaining intact ancient forests. It is home to numerous aboriginal communities, and nearly 50% of all North American bird species use this forest for nesting and breeding grounds.

Photos and b-roll available

For more information please contact:

Ginger Cassady, Greenpeace forest campaigner in the USA 415-640-7155 (on site)
Richard Brooks, Greenpeace forest campaigner in Canada 416-573-7209
Andrew Male, Greenpeace Canada communications, cell: 416-880-2757


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