SOURCE: Actuan

March 06, 2006 12:40 ET

Actuan Advertising News Portal Aggregates Advertising and Marketing News for Industry Professionals

NEW YORK, NY -- (MARKET WIRE) -- March 6, 2006 -- Actuan, a leading digital media, marketing and emerging technology consultancy, today announced a beta version of its Advertising News Portal. The Ad News Portal aggregates marketing and advertising news stories from multiple news sources and makes them available in a dashboard view on a single page.

"Professionals in other industries have access to news feeds that provide them with up-to-the-minute information," says Talib Morgan, Managing Principal of Actuan. "We want to bring to marketing the same type of real-time information that is generally associated with other industries. With the web and technology advances accelerating the rate at which marketing moves, the time is right for this type of resource."

The Ad News Portal presents news headlines from the top marketing, advertising and media industry news sites. Using the web technologies RSS and AJAX, the application is able to present detailed story information to users without requiring a click or a page change. Users have access to a single page that provides them with information enabling them to stay abreast of news across the industry. Current featured categories include Traditional Advertising, Interactive Marketing, Emerging Technology, Media and Production -- including Creative and Technology.

The Ad News Portal supports the Firefox and Internet Explorer browsers on PCs as well as Firefox and Safari on Macs.

Pricing and Availability

More information on the Actuan Advertising News Portal is available immediately online at the Actuan web site, http://www.actuan.com. The application is in beta and is free. It can be accessed by visiting http://adportal.actuan.com from your browser.

About Actuan

Actuan is a leading digital media, marketing and emerging technology consultancy. We help advertising agencies and Fortune 1000 companies better understand the role of digital media and emerging technologies (e.g. mobile devices, VOD, iTV, broadband, etc.) in their media and marketing mixes. The strategies we help develop strengthen our clients' brands and enable them to develop valuable relationships with their customers. We strive to be our clients' primary resource for delivering digital media strategies and solutions that result in positive ROI and enable rich, valuable, trusted relationships with our clients' customers. Additional information can be found at http://www.actuan.com.

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