SOURCE: ACUVUE

ACUVUE

April 24, 2012 08:00 ET

ACUVUE Celebrates 25th Anniversary of First Disposable Contact Lens With Launch of New 1-DAY ACUVUE® MOIST® Brand Contact Lenses for ASTIGMATISM

Accurate Fast Fit and Extensive Range of Power Availability Enables Practitioners to Fit More Patients With Astigmatism in a Daily Disposable Toric Contact Lens

TORONTO--(Marketwire - Apr 24, 2012) - A quarter of a century after revolutionizing the contact lens industry with the introduction of the first disposable soft contact lens, Johnson & Johnson Vision Care Inc. announced the Canadian launch of 1-DAY ACUVUE® MOIST® Brand Contact Lenses for ASTIGMATISM, a new daily disposable soft toric contact lens for individuals with astigmatism.

"Research confirms that nearly half of all patients requiring vision correction have clinically significant levels of astigmatism in at least one eye1," says Vishakha Thakrar, OD, FAAO, Professional Affairs, Johnson & Johnson Vision Care Inc. "Additional studies show that toric soft contact lenses such as 1-DAY ACUVUE® MOIST® for ASTIGMATISM Brand provide significantly better visual acuity compared to spherical lenses for astigmatic patients, and provide comparable visual acuity to spectacle wear2," she adds.

Along with the health and convenience benefits of wearing a fresh contact lens every day, 1-DAY ACUVUE® MOIST® for ASTIGMATISM features a proprietary BLINK STABILIZED™ Design, which harnesses the natural pressures of a blinking eye to help keep the lens in place and quickly realign the lens if it rotates out of position, providing wearers with consistent, all-day vision. This also provides a marked advantage for practitioners because the lens settles within one minute, thus reducing chair time and the need for further progress evaluations.

"Fluctuating vision during everyday activities such as reading a newspaper, text messaging or using a computer, changing lanes while driving, playing sports, or watching TV when lying down is one of the main reasons for dissatisfaction among many astigmatic contact lens wearers," explains Dr. Thakrar. "Studies have demonstrated that contact lenses such as 1-DAY ACUVUE® MOIST® for ASTIGMATISM and ACUVUE® OASYS® Brand Contact Lenses for ASTIGMATISM, which both utilize BLINK STABILIZED™ Design, have a number of advantages over other traditional soft toric contact lens designs in reducing variable vision and blur that often occur during these types of activities3."

1-DAY ACUVUE® MOIST® for ASTIGMATISM are made using LACREON® Technology, a unique process that permanently embeds a water holding ingredient, similar to that found in natural tears, into the proven etafilcon A material of the 1-DAY ACUVUE® Brand. This technological advancement locks in moisture that lasts throughout the day, addressing the most frequently reported complaints of contact lens discomfort -- dryness and end of day comfort.

With over 1,500 SKUs (12 axes, 4 cylinders) at distance parameters of +4.00D to -9.00D, 1-DAY ACUVUE® MOIST® for ASTIGMATISM has the widest power range available of any daily disposable toric contact lens, allowing 95 percent of patients to be fit in the 1-DAY ACUVUE® MOIST® family of lenses, even if they have astigmatism.

1-DAY ACUVUE® MOIST® for ASTIGMATISM blocks approximately 82% of UV-A radiation and 97% of UV-B radiation† *. Although UV-blocking contact lenses provide important added protection, they should not be viewed as a stand-alone solution. "For more complete protection, UV-blocking contact lenses should always be worn in conjunction with high-quality UV-blocking sunglasses and a wide-brimmed hat," says Dr. Thakrar.

ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Inc., by calling 1-800-267-5098 or by visiting www.jnjvisioncare.ca

† Helps protect against transmission of harmful UV radiation to the cornea and into the eye.

* WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-Blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-Blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information.

ACUVUE®, 1-DAY ACUVUE® MOIST®, ACUVUE® OASYS®, LACREON®, and BLINK STABILIZED™ are trademarks of Johnson & Johnson Vision Care Inc.

1 Source: Young, G, Sulley, A, Hunt, C, "Prevalence of Astigmatism in Relation to Soft Contact Lens Fitting," Eye & Contact Lens: Science and Clinical Practice, Vol. 37, January 2011.

2 Source: Sulley, A, Young, G, Osborn, K, Hunt, C, "How Easy Is It to Fit Soft Toric Contact Lenses to Current Non-users?" -- presented at American Academy of Optometry meeting (Boston, MA, October 2011)

3 Source: Young G, McIlraith R, Hunt C. Clinical Evaluation of Factors Affecting Soft Toric Lens Orientation. Optometry and Vision Science 86(11):E1259-E1266, November 2009.

Contact Information

  • For further information, contact:
    Gary Esterow
    Johnson & Johnson Vision Care Inc.
    (904) 629-6232
    Email Contact

    Jennifer McEachern
    Rpr Marketing Communications
    (212) 317-1462
    Email Contact

    Kerry Curran
    Rpr Marketing Communications
    (647) 345-2767
    Email Contact