SOURCE: RealtyTrac


March 24, 2015 06:00 ET

Acxiom Selects RealtyTrac as Data Licensing Partner in New Multiyear Agreement

Industry Leader Acxiom Chooses RealtyTrac for High Quality and Fresh Property Data

IRVINE, CA--(Marketwired - March 24, 2015) - RealtyTrac® (, the nation's leading source for comprehensive housing data, today announced a new multiyear agreement with Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, to license RealtyTrac's national tax assessor and recorder files, as well as RealtyTrac's premier pre-foreclosure information for inclusion in Acxiom's various data products, including InfoBase® and AbiliTec®.

A long-time leader in the marketing segment, Acxiom has been a pioneer in harnessing sources and uses of data to enable connections between people, businesses and their partners, transforming marketing practices in the process.

"Real property data is vitally important in customer recognition, modeling and marketing applications," said Jamie Moyle, CEO at RealtyTrac. "Acxiom's selection of RealtyTrac for this data is acknowledgment of the company's good data latency, depth of coverage and commitment to partnering with major industry players. We look forward to expanding our relationship with Acxiom into other areas as we continue to expand our database of real estate-related information."

"Data is the lifeblood of marketing and RealtyTrac's high quality, real property data is a welcome addition to our product mix," said Acxiom's Vice President of Data Products Ann Kennedy. "We were very impressed with their commitment to being a good partner and flexibility in meeting our specific data goals across our various products."

RealtyTrac is fast becoming a favored data source for value-added resellers and licensees in the industry, largely due to the company's flexibility and lack of channel or client-specific conflict.

"Our partnership with Acxiom showcases RealtyTrac's ability to deliver accurate and robust data to a wider audience," said RealtyTrac's Executive Vice President of Data Solutions Brian Mushaney. "Our lack of potential conflict with our potential license partners truly sets us apart from our competitors. We view our partnership with Acxiom as highly collaborative and look forward to providing them with the data needed to provide the foundation for smart business decisions."

For more information on RealtyTrac data and products available, go to or call 800-913-0439.

For more information on Acxiom, please visit:

About RealtyTrac
RealtyTrac is a leading supplier of U.S. real estate data, with nationwide parcel-level records for more than 130 million U.S. parcels that include property characteristics, tax assessor data, sales and mortgage deed records, default, foreclosure, auction, and Automated Valuation Models (AVMs) along with more than 45 key local and neighborhood dynamics for residential properties nationwide via its subsidiary, RealtyTrac's housing data is relied on by the Federal Reserve, U.S. Treasury Department, HUD, numerous state housing and banking departments, investment funds as well as millions of real estate professionals and consumers, to help evaluate housing trends and make informed decisions about real estate.

About Acxiom
Acxiom is an enterprise data, analytics and software-as-a-service company that fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. For more information about Acxiom, visit Acxiom is a registered trademark of Acxiom Corporation.

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