SOURCE: Noble People

Noble People

August 05, 2015 08:30 ET

Ad Age Honors Noble People at 2015 Small Agency Awards

NEW YORK, NY--(Marketwired - August 05, 2015) - Advertising Age magazine, the leading global source of news and intelligence for the marketing and media community, named creative media company, Noble People, its gold agency of the year for companies ranging from 11-75 employees. The award ceremony, now in its 7th year, honors top performing independent shops across the U.S. and internationally with 150 employees or less who exhibit outstanding work and innovation in their categories.

Noble People was founded in 2011 as IKON3, launching as a creatively-led media agency offering buying, planning and strategic communications consulting to clients looking for an alternative to the traditional behemoth media companies that have long dominated the industry. Privately owned by Greg March, Lindsay Lustberg, Todd Alchin and Gary Hardwick with 35 employees across New York and Los Angeles, Noble People is proving a valuable asset to brands looking to create a true consumer connection through creative media strategies. As such, the shop has helped drive award winning campaigns for the likes of PayPal, Anki Drive, FreshDirect, Honest Tea, and Braintree.

"We've been working hard and having a good time proving that even in media, smarts and creativity usually beat scale and shortcuts," remarks Greg March, CEO of Noble People. "We couldn't be more thrilled to be recognized by Ad Age with such an incredible honor. We have been challenging convention in the media sector since opening our doors and this award is even further proof that the market is responding."

Braintree Chief Marketing Officer, Greg Fisher, describes Noble People as "an outstanding media agency comfortable in the grey area of where creative and media blend."

As the only media company recognized by the Small Agency Awards this year, Ad Age called out Noble People's "budget-aware ethos" and unprecedented success for its holiday campaign for robotic racing toy company, Anki Drive, which yielded sell-out results just in time for Christmas, and an app that topped the Apple Store trending list.

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