SOURCE: R.M. Barrows, Inc. Advertising & Public Relations

November 17, 2011 15:47 ET

Ad Agency Quantifies the Relationship Between Advertising and Sales

BURLINGAME, CA--(Marketwire - Nov 17, 2011) - "Now you can take a lot of the guesswork out of your advertising with an easy-to-use mathematical marketing formula called 'The Barrows Popularity Factor,'" according to Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations of Burlingame, California.

"'The Barrows Popularity Factor' actually lets you quantify the relationship between advertising and sales, and businesses of all kinds can use it to help them increase their sales, increase their profit and decrease their risk," according to Barrows.

People can read all about "The Barrows Popularity Factor" and download an ebooklet about it called "The Barrows Popularity Factor" for $4.95 at

"If you are looking for the best way to measure the effectiveness of your advertising, take a look at a booklet called 'The Barrows Popularity Factor.' You can read the whole booklet in about an hour, and the math is so easy-to-use that all of the calculations can be done by one person, in moments, with just a simple calculator.

"The booklet will explain why it works, how it works, and how to use the math to help your company make a lot more money starting right now," according to Barrows.

"In short, 'The Barrows Popularity Factor' is a two-part mathematical marketing tool that will give you more of the information you need to make key marketing decisions with far less risk," says Barrows.

"It will give you much more information about your advertising in a much shorter time frame, and it will give you a much better way to make more informed media and marketing decisions based on hard marketing data as opposed to 'wait and see' subjective approaches.

"'The Barrows Popularity Factor' is a major breakthrough in marketing," according to Barrows.

"The math in 'The Barrows Popularity Factor' reduces the relationship between advertising and sales to its lowest possible common denominator, and the math is universal and effective," according to Barrows. "You can use the math to help you test and compare the effectiveness of all kinds of measurable advertising.

"'The Barrows Popularity Factor' can help you fine-tune your entire marketing plan, and the booklet is a must read for all kinds of businesses," according to Barrows.

Contact Information

  • For additional information, contact:
    Robert Barrows
    R.M. Barrows, Inc. Advertising and Public Relations
    Burlingame, California