SOURCE: Pacific Peak Investments

August 11, 2005 07:00 ET

Ad Agency XG-ad, Inc. Named Agency of Record for the EON Water Brand

Other XG-ad Clients Include Anheuser-Busch and Sara Lee

NEWPORT BEACH, CA -- (MARKET WIRE) -- August 11, 2005 -- Pacific Peak Investments (OTC BB: PPKI) announced today that one of its portfolio companies, EON Beverage Group, Inc., has named the St. Louis-based XG-ad, Inc. agency as its agency of record for the EON water brand. XG-ad, best known for its work on various Anheuser-Busch labels, including Michelob Ultra, Budweiser and its current efforts with the recently launched Bud Select, is one of the most revered agencies in the country when it comes to the food and beverage industries. XG-ad will focus its initial efforts on packaging and in-store point-of-sale materials that will highlight the significant absorption and hydration benefits of EON "structured water."

Jim Harford, President and CEO of EON Beverage Group, Inc., stated, "We are thrilled to be working with such an outstanding agency. Their experience in the beverage industry will be invaluable to EON. Their reputation for creating outstanding graphics is particularly well suited for EON as we focus initially on labeling, packaging and point-of-sale materials. As the EON water business grows, their expertise in events and sponsorships, advertising, both traditional and web based, will be extremely beneficial. The fact that XG-ad believes so strongly in the potential of EON structured water is further verification of the uniqueness of the EON brand and product."

Jim Young, President and COO of XG-ad, Inc., stated, "Having the opportunity to work with EON Beverage Group on the launch of EON structured water is both a pleasure and honor. We have the privilege of being part of the solution rather than part of the problem in a global market of confusing nutritional claims and misleading advertising. Our message on EON is loud and clear ... don't just drink water, absorb it! EON water is a superior hydration product that makes good sense for health conscious consumers of all ages."

About XG-ad, Inc.

St. Louis, MO-based XG-ad was founded in 1966 by Kevin Pyles and Jason Keeven. Their clients, past and present, include some of the biggest and most recognized brands in the food and beverage industry, including Anheuser-Busch, Pepsi, Quantum Foods, Procter & Gamble and the Flavorite brand of Sara Lee. XG-ad is a multi-disciplinary advertising, design, and marketing firm specializing in creating bold, contemporary brand identities, marketing, point-of-sale, packaging and web development. Their creative staff has experience in bringing ideas to life with a unique flair. Communicating a lasting impression to the consumer is their specialty. Current and previous clients include Anheuser-Busch Companies, Quantum Foods, Procter & Gamble, Comcast, Bosch, Pillsbury and Tonka Toys. XG-ad recently received three prestigious 2004 Outstanding Merchandising Achievement (OMA) Awards at the Point-of-Purchase Advertising International (POPAI) Exposition held in Las Vegas. For further information on XG-ad, please visit www.XG-ad.com.

About EON Beverage Group, Inc.

EON Beverage Group, Inc. was founded by Jim Harford, formerly the President of the Seven Up Company. The Bedford, Texas-based company markets bottled water under the brand name "EON." The uniqueness of this product is a new concept called "structured water." The water molecules organize themselves through hydrogen bonding into distinct molecular structures. EON structured water is formed through a proprietary process (patent pending) which reconfigures the molecular structure of purified water. It is a manufactured replication of the natural structures found in all fruits and vegetables as well as new born infants. This allows the users of EON water to achieve enhanced intra-cellular hydration through significant absorption capability which is crucial for biological activity and improved athletic performance. For further information about EON Beverage, Inc., please visit www.essenceoflife.com.

About Pacific Peak Investments:

As an investment company that has elected to be treated as a "business development company" (BDC) under the Investment Company Act of 1940, Pacific Peak Investments is looking to invest in companies that can demonstrate a history of economic fundamental values prior to the acquisition. These entities will have the prospect for expansion from their existing base as a result of access to additional capital and/or additional management acumen. As part of this strategic process, the Company is looking for investment opportunities in all consumer product categories and/or services that have the potential for a positive return on investment, both in terms of current income and capital appreciation. The Company presently holds equity positions in EON Beverage Group, Inc., Titanium Design Studio, Inc. and Island Tribe, Inc. For additional information about Pacific Peak Investments, please visit www.pacificpeakinvestments.com.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

Contact Information

  • Contact:
    Pacific Peak Investments, Newport Beach, CA
    Marge Rohr
    (909) 861-3244
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