SOURCE: imc2

June 14, 2007 13:50 ET

Ad Industry Visionary Alan Schulman Joins imc2 as Executive Creative Director

Move Underscores Agency's Commitment to Creative Excellence

NEW YORK CITY, NY--(Marketwire - June 14, 2007) - imc2, a leading independent digital marketing agency, adds Alan Schulman as SVP, executive creative director to its leadership team, a move that demonstrates the agency's commitment to delivering creative excellence for its clients.

Schulman's hire emphasizes the importance imc2 places on elevating its digital creative to a level on par with its top ranked strategy practice, as acknowledged in Forrester's "The Forrester Wave™: Interactive Marketing Agencies -- Web Design Capabilities, Q2 2007" report.

Schulman, who has been one of the industry's leading creative voices and innovators in evolving from traditional :30 television to new and emerging digital ad units, has been responsible for stewarding digital and emerging creative for brand marketers such as Johnson & Johnson, Coca-Cola's Global iMarketing group and Verizon, among others.

"Alan's creative mind and expertise in emerging media will bring an entirely new level of breakthrough creative to the work we deliver for our clients," said Doug Levy, imc2 president. "Through his leadership, we will uncover limitless opportunities to accelerate creative innovation and drive greater consumer engagement on behalf of clients such as Procter & Gamble, The Coca-Cola Company, Johnson & Johnson and Norwegian Cruise Line."

Schulman, one of the best-known digital creative authorities on Madison Avenue, is leaving his post as chief creative officer of Brand New World, an agency he co-founded in 2004. Schulman, who will continue to be based in New York, will report to Levy and will serve as a member of imc2's senior leadership team.

"imc2 is one of the last truly independent digital agencies led by a management team that's unencumbered by the biases of above and below the line thinking -- there is no line. They've built an organization of size and scale where ideas can come from anywhere and where everyone has a voice," stated Schulman. "imc2 has one of the best, if not the best, digital strategy groups in the business. The fact that they are ready to take their creative to a similar level demonstrates their commitment to being best-in-class in creative as well. The opportunity to surround imc2's outstanding interactive marketing pedigree with more advertising-centric applications and online creative experiences will help drive greater outcomes for imc2's clients."

Prior to co-founding Brand New World, Schulman served as SVP, creative director of Universal McCann Futures -- the digital media unit of McCann Erickson Worldgroup, where he was responsible for the migration of creative for brands such as Coca Cola, Microsoft XBOX, L'Orèal and SONY electronics into the digital arena.

Before Universal McCann, Schulman served as a global executive director of FutureBrand Worldwide, where he developed online and offline brand identity for such noted digital brands as MSN, Terra and AOL China. Prior to FutureBrand, he served as executive vice president and managing director of former Hollywood-based branding experts Pittard Sullivan, as well as having served as a traditional creative for Interpublic's Foote, Cone & Belding unit in Chicago.

Schulman serves on the Advisory Board of TiVO, the Board of Governors of the New York Chapter of the Academy of Television Arts & Sciences (EMMYS), the Advertising Advisory Committee of CTAM/CAB and is a member of the Media & Marketing Technology Council. He has served as a member of the AAAA's Advanced Television Committee and has been a frequent speaker on Emerging Media & Creative for the ANA, CTAM, the NAA and PROMAX/BDA.

About imc2

imc2 -- an independent digital marketing agency -- is dedicated to helping its clients achieve their business objectives through interactive marketing. Recently ranking in the top 10 on AdAge's "Top 50 Interactive Agencies," imc2 has offices in New York City, Dallas, Philadelphia and Cincinnati. imc2 has more than 450 talented staff members and provides interactive services in the following areas: strategy and insight, media and promotions, Web development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, Pizza Hut, GlaxoSmithKline and Pfizer. Please visit www.imc2.com for more information.

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