SOURCE: Ad Infuse

February 28, 2007 15:24 ET

Ad Infuse Ad-Enables First Ever Animated New Yorker Cartoon Podcasts

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 28, 2007 -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, today announced that it is ad enabling the first ever animated New Yorker Cartoon podcast series. Animated and developed by RingTales, the :15 shorts feature the New Yorker Cartoons, and include a :05 post-roll or bumper advertisement for each episode, delivered by Ad Infuse.

"By ad enabling these vignettes, we are able to connect brands in the mobile space with the sophisticated New Yorker demographic while introducing ad revenue support for New Yorker content as they venture into this new and exciting medium," said Ian Johnson, CEO and founder of Ad Infuse. "We are delighted to add RingTales to our list of content partners."

"RingTales is committed to bringing the best of print comics to life in the digital world through animation," said Michael Fry, President of RingTales. "For our New Yorker Cartoon Podcast, Ad Infuse is allowing us to offer advertisers a very targeted way of delivering their message at the end of each animated short, which enables us to offer the content free to our subscribers."

The New Yorker Cartoon podcast launched on February 5, 2007, with 5 vignettes. "The New Yorker is the first of many to come. We will continue to animate branded cartoons, including popular daily comic strips," added Fry. The New Yorker Cartoons podcast is available at and various podcast directories including iTunes.

About RingTales

RingTales creates animated versions of popular print cartoons for syndication across the internet, mobile, broadcast and portable device markets. RingTales owns the exclusive license to animate the famed New Yorker cartoon library and will soon begin production on a number of popular daily strips. RingTales was founded by animation vet, Jim Cox and cartoonist, Michael Fry, who collaborated on the hit DreamWorks animated feature "Over The Hedge." Their goal is to replicate and expand the habit-forming print cartoon experience across all digital platforms.

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

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