SOURCE: Ad Infuse

March 19, 2007 09:00 ET

Ad Infuse Adds Mobile In-Game Advertising to Arsenal of Services

New Offering to Address Growing Mobile Gaming Market

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 19, 2007 -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, today formally announced the addition of 'In-Game' to its multi-format mobile ad insertion solution, adInMotion™. This product enhancement enables dynamic and targeted ad delivery into gaming content for Asian, European and North American markets.

"According to a recent AP-AOL Pew study, nearly half of young adults between the ages of 18 and 29 use their cell phones to play games," said Ian Johnson, CEO and founder of Ad Infuse. "Ad Infuse is continuing to grow its content relationships, bringing significant breadth of audience reach and content coverage to our advertising partners. We are now able to deliver dynamic, targeted advertising within the mobile gaming environment, connecting our brand partners with carefully defined consumer segments in a highly interactive environment, thanks to partners like Actionality."

Advertisers within the Ad Infuse network will leverage adInMotion™, the Ad Infuse dynamic insertion platform, to deliver relevant advertising on the fly, based on context and circumstance, into mobile gaming content. Ad Infuse can now serve personalized advertising into streaming video, downloadable video, WAP sites, and games. As part of the new solution, Ad Infuse is working with Actionality, a mobile advertising technologies company which automates the insertion of dynamically updateable advertisements into downloadable games.

"Ad Infuse is committed to delivering mobile advertising across all media formats on all mobile media devices -- from cell phones to iPods to personal gaming devices, allowing media planners to take an audience-based planning approach to mobile, regardless of media format," added Johnson.

To see a demonstration of the solution, visit Ad Infuse in the Wireless House at CTIA in Orlando, Florida, March 27-29, 2007.

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

To learn more, visit

Contact Information

    Bronwyn Saglimbeni
    for Ad Infuse
    Email Contact
    (408) 298.2328