SOURCE: Ad Infuse

May 08, 2008 05:00 ET

Ad Infuse Announces Mobile Ad Degree - Los Angeles; Reveals Survey Results From March Event in San Francisco

All-Star Cast of the MAD LA Event Features Lucy Hood, Former President of Fox Mobile Entertainment, and Speakers from Verizon Wireless, Nokia, Isobar, MEC Global and M:Metrics

SAN FRANCISCO, CA--(Marketwire - May 8, 2008) - Ad Infuse, a leader in delivering highly personalized mobile ad experiences, today announced the fourth event in its educational series, Mobile Ad Degree (MAD) - Los Angeles, with cosponsors M:Metrics, InsightExpress and MobiAD News. Ad Infuse also today revealed results from its ongoing survey with InsightExpress of the more than 100 attendees at the MAD San Francisco event in March. Significant findings include: 64 percent of the companies plan to run a mobile advertising campaign in 2008; and 55 percent said the most exciting mobile technical and content advances in 2008 have been in mobile communities and social networks, and in mobile video. In response to 75 percent of respondents saying case studies are the biggest hurdle to entry in mobile advertising, two case studies will be presented at MAD Los Angeles on successful apparel and automotive mobile advertising campaigns.

Ad Infuse's MAD Los Angeles event will take place on May 14 from 9 a.m. to 12:30 p.m. at the Beverly Wilshire Hotel. The opening keynote presentation will feature Lucy Hood, former president of Fox Mobile Entertainment. Additional speakers include Stephanie Bauer Marshall, mobile advertising lead from Verizon Wireless; Brian Aucoin, group director of Digital and Emerging Media for MEC Global and Mark Donovan, CMO from M:Metrics. Gene Keenan, vice president of Mobile Services from Isobar, will present the Adidas Case Study, and Elgin Kim, head of Sales - West for Nokia, will present the Hyundai Case Study.

"Los Angeles is an ideal location for this high-level briefing on mobile advertising, designed for executives from across the industry," said Lucy Hood. "I am delighted to be a part of this innovative event, which will deliver powerful insights for any media professional on how to most effectively work with mobile advertising."

"As more companies are planning to initiate mobile advertising campaigns this year, education on how to best conduct and measure these campaigns is critical to success," said Brian Cowley, President and CEO of Ad Infuse. "For our MAD Los Angeles event, Ad Infuse is bringing together a group of multi-market pioneers in mobile advertising for a complete overview. Attendees will have the opportunity to learn first-hand from their peers about recently conducted mobile campaigns and their results."

Ad Infuse offers a unique value proposition to the market with its ability to dynamically serve personalized advertising across all mobile platforms, including mobile video. Through Ad Infuse's Mobile Ad Degree program, the company is bringing together the industry to share experiences and learn from each other about best practices for mobile advertising campaigns. For more information about Mobile Ad Degree in Los Angeles, San Francisco, New York and London, please visit: www.mobileaddegree.com

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer -- from intriguing user-generated content and games, to the latest in news stories and pop culture videos.

For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400.

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