SOURCE: Ad Infuse

March 26, 2007 09:00 ET

Ad Infuse Appoints Brian Cowley as President and CEO

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 26, 2007 -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, today announced the appointment of Brian Cowley as President and Chief Executive Officer of Ad Infuse. Cowley will replace founder Ian Johnson, who will now serve as Executive Vice President, Business Development.

"Brian joins Ad Infuse with over 25 years of leadership experience within the mobile, Internet and direct marketing industries," said Johnson. "Brian's deep understanding of the mobile advertising space and his vision for both Ad Infuse and the industry make him ideally suited to take Ad Infuse to the next level."

Most recently, Cowley served as Vice President of Mobile Advertising at Infospace, where he was responsible for strategy, business development advertising sales, and the development of their mobile platform. Prior to Infospace, he was Executive Vice President of Business Development at InPhonic, a leading seller of wireless services and devices. Before Infospace, Cowley was a co-founder and Senior Vice President of Sales & Business Development at Looksmart, where he was instrumental in growing the company from start up to a publicly traded company. Brian also served as Vice President, General Manager of Sponsorship & Services with eBay, managing a $140 million revenue business.

"As an industry, we have only just begun to see what mobile advertising is capable of," said Brian Cowley, President & CEO of Ad Infuse. "Ad Infuse's superior ad insertion technology brings a new level of sophistication to the mobile advertising ecosystem, delivering on the promise of a truly personalized experience for the user. I am thrilled to be charged with leading the company into the next phase of its growth."

Cowley began his Internet career as Director of Business Development at Netscape in 1995 helping to champion some of the earliest internet advertising programs. Brian also spent over ten years in the direct marketing business working for Dun & Bradstreet and start-up National Decision Systems which was then purchased by Equifax. Born in Connecticut, Cowley graduated from Bryant University, Smithfield, RI with a Bachelor of Science in Business Administration.

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

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