SOURCE: Ad Infuse

February 15, 2007 03:00 ET

Ad Infuse First to Deliver Dynamic Mid-Roll Advertising for Mobile and Podcast Video Content

Mondo Mini Shows to Adopt Mid-Roll Ads in Programming

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 15, 2007 -- -Ad Infuse, a leader in delivering personalized mobile advertising solutions, today announced that it will now deliver dynamic mid-roll advertising into video content across all mobile platforms. Mondo Media will be the first to utilize this new service, and will run advertisements for the popular "Happy Tree Friends," and other Mondo Mini Shows, as dynamic mid-roll insertions moving forward. Ad Infuse and Mondo Media have delivered 15 million podcast shorts with video commercials since their launch in August 2006.

"We now have the ability to insert pre-, mid- and post-roll ads at precise times throughout our content," said John Evershed, CEO of Mondo Media. "This flexibility allows us to maximize ad effectiveness without compromising the user experience. Content comes in varying lengths and formats and is not always appropriate for an advertiser to 'slap' an ad at the beginning or end of a segment. Ad Infuse's technology resolves a problem that all iTunes podcasters have been having with pre-roll video ads where the icon for a show is replaced by a frame from the commercial because the ad is delivered as a pre-roll to the segment."

"As mobile advertising matures, brands need to have multiple options available to them in terms of when ads are consumed, and how targeted their messaging can be," said Ian Johnson, President and co-founder of Ad Infuse. "Our ability to offer dynamic mid-roll ad insertion is another step in our path towards offering carriers, advertisers and content owners alike a highly targeted, highly customizable way of connecting to consumers via mobile devices."

The Ad Infuse platform is now able to deliver advertisements in pre-, mid-, and post-roll video formats, depending on the needs and goals of each advertiser and content partner.

About Mondo Media

Mondo Media is the world's leading innovator in the use of new media distribution platforms for the delivery of high quality branded animation targeted at teens and young adults. Mondo Media distributes "Mondo Mini Shows," an ad supported, virtual animation channel available to audiences via the Internet, Podcasts and mobile. Mondo Media owns and controls the break out hit animated series "Happy Tree Friends." The property has evolved into a global franchise and has been adapted into a television series, home video line, mobile phenomenon, videogame and line of merchandise.

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

To learn more, visit

Contact Information

    Bronwyn Saglimbeni
    Ad Infuse
    (408) 298.2328