SOURCE: Ad Infuse

February 13, 2007 03:00 ET

Ad Infuse and Kamera Partner to Deliver Ad-Supported Premium Content to Mobile Subscribers

BARCELONA, SPAIN -- (MARKET WIRE) -- February 13, 2007 -- 3GSM World Congress -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, today announced its partnership with Kamera, a global leader in developing and operating TV channels for online and mobile distribution, to ad-enable Kamera's entertainment content. As part of the relationship, Ad Infuse will offer dynamic pre-roll, mid-roll and post-roll ads into Kamera's streaming video content which includes news from the Associated Press, SportCall and Wow! TV, a mix of fashion, news, celebrity gossip and music. By ad-enabling the content, subscribers will have access to quality entertainment programming at a much lower cost.

"By using an ad-supported business model, Kamera not only gives consumers access to great content at a lower cost, they will also be helping to increase the consumption of video content on mobile devices," said Ian Johnson, CEO and founder of Ad Infuse. "Kamera is a true pioneer and innovator in the mobile content business, and we look forward to working with them in their continued growth."

Ad Infuse and Kamera are jointly marketing their services to existing customers and prospects. Henrik Eklund, Kamera's CEO, added, "Our decision to move forward with Ad Infuse to ad-enable our programming was based on two critical factors. First, we appreciated their deep understanding of both the mobile operator space and the advertising space. Second, we realized they had the right technology to address the issue of security, consumer privacy and the ability to offer a personalized experience to consumers. These things combined made our decision to partner with Ad Infuse very easy."

About KAMERA:

Kamera, established in 1998, provides TV channels optimized for online and mobile distribution. Together with the world's leading news agency, Associated Press (AP) and other content owners, Kamera has developed video services within news, entertainment and sports. Kamera is based in Stockholm and has launched its services with over 25 mobile operators and more than 30 online customers.

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

To learn more, visit http://www.adinfuse.com

Contact Information

  • CONTACT:
    In US:
    Bronwyn Saglimbeni
    Ad Infuse
    (408) 298.2328

    At 3GSM:
    Fawn Morningstar
    Ad Infuse
    (408) 836.1720

    Henrik Eklund
    Kamera
    +46 736 25 76 02