SOURCE: Ad Infuse

January 10, 2007 09:00 ET

Ad Infuse Taps Reuters for Top Sales Talent

Company Continues to Attract Top Mobile Marketing Executives

SAN FRANCISCO, CA -- (MARKET WIRE) -- January 10, 2007 -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, today announced that Trevor Hamilton has joined the Company as Director of Sales. Most recently Trevor was the Regional Director, Western Advertising Sales for Reuters Media, and was the highest grossing sales executive for the Reuters Mobile site, signing new advertisers such as Hewlett Packard, Charles Schwab and Franklin Templeton.

"Trevor has a solid understanding of the marketing needs of top brands, and is very effective at creating mobile marketing solutions that meet those needs," said Ian Johnson, CEO and founder of Ad Infuse. "We're glad to have him as part of our team."

Currently, Trevor serves on the board of the Bay Area Interactive Group (BIG). Prior to his time at Reuters, Trevor was Senior Account Manager for the Western Region for CBSMarketwatch, where he effectively grew the Western territory from 2000-2002, bringing new advertisers into the fold including Sprint/Nextel, ATT Wireless and Janus Funds. Before his time at CBSMarketwatch, Trevor was Regional Sales Manager for the Western Region at Real Media. As part of his role, Trevor initiated the opening of the San Francisco office, and helped position it as the highest billing office in the company in 1999.

"Mobile marketing is at a turning point as brands look to connect with their customers in new ways," said Hamilton. "What truly excites me about the Ad Infuse offering is its ability to deliver highly targeted advertising that respects the user's privacy. I'm thrilled to be a part of the team."

Trevor's new position is effective January 8th, and he will report to Chris Arens, Director of Marketing for Ad Infuse.

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

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Contact Information

    Bronwyn Saglimbeni
    Ad Infuse
    (408) 298.2328