SOURCE: Ad Infuse

November 29, 2006 09:00 ET

Ad Infuse Teams Up With the Partnership for a Drug-Free America for Podcast Campaign

Ad Infuse Provides Pro Bono Advertising Placement on Top Video Podcasts

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 29, 2006 -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, today announced that it will provide pro bono services to the Partnership for a Drug-Free America, distributing its broadcast advertising assets as pre-roll units on several top video podcasts within the Mondo Mini Show Network.

"To reach the youth of this country with our message, we need to be thinking of new ways to connect with them," said Cathy Dunn, Regional Manager, Field Operations of the Partnership for a Drug-Free America. "Because mobile devices play such an important role in the lives of young people, we are truly grateful to Ad Infuse for enabling us to reach out in this new way."

"Teenagers and young adults are rapidly adopting new media channels such as podcasting and mobile TV," said Ian Johnson, CEO and founder of Ad Infuse. "These types of advertising channels are ideal for organizations such as the Partnership for a Drug-Free America, and we are delighted to be providing this service to them."

The campaign will run through the end of the year, and will utilize the broadcast advertising spots as pre-roll running within the Mondo Mini Show Network, which includes Happy Tree Friends, Joe Cartoon, and Icebox.

About The Partnership for a Drug-Free America

The Partnership for a Drug-Free America is a nonprofit coalition of communication, health, medical and educational professionals working to reduce illicit drug use and help people live healthy, drug-free lives.

About Ad Infuse

Ad Infuse helps advertisers deliver targeted messages to mobile devices -- from iPods to cell phones -- helping brands better connect with consumers. Ad Infuse moves beyond the sponsorship model of mobile advertising, sending personalized advertising to consumers by dynamically inserting ads to the right people at the right time. For advertisers, agencies and mobile operators, Ad Infuse solves the cost and efficiency problem of large-scale mobile advertising, while striving to maintain a positive consumer experience. With Industry veterans from Vodafone, British Telecom, mBlox, Carat, VeriSign, and Apple, Ad Infuse delivers highly personalized advertising to all mobile devices. To learn more about Ad Infuse, visit

Contact Information

    Bronwyn Saglimbeni for Ad Infuse
    (408) 298.2328
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