SOURCE: Ad Infuse

March 22, 2007 12:18 ET

Ad Infuse to Demonstrate Technology in Wireless Building at CTIA Conference

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 22, 2007 -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, will be a part of the CTIA Wireless Building, located in Hall D of the Orange County Convention Center in Orlando, March 27-29, 2007. The Wireless Building will showcase specialized areas that highlight enterprise and consumer wireless solutions and products, and Ad Infuse will be sponsoring the "bar," demonstrating their adInMotion™ solution.

About adInMotion™

The adInMotion™ solution yields true personalization of the mobile advertising space across all media types on all portable media devices. The adInMotion™ ad delivery system enables advertisers to send personalized messages to mobile customers around the world, via multiple content formats including video clip downloads, mobile games, streaming video, and WAP sites.

To find the most relevant advertisement for an individual mobile customer, the advanced matching algorithms of adInMotion™ leverage the following:

--  Data about content and advertisements
--  Contextual information, e.g. time, place, media usage patterns
--  Customer data, e.g. age, geography, subscription type
--  External customer intelligence sources, e.g. M:Metrics, ComScore, etc.
The adInTouch™ user interfaces give mobile carriers and content/channel owners the ability to segment and customize the advertising experience of their customers, while allowing advertisers to purchase and execute campaigns across all media formats on all mobile devices.

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

To learn more, visit

Contact Information

    Bronwyn Saglimbeni
    Ad Infuse
    (408) 298.2328