SOURCE: Ad Infuse

February 07, 2007 09:00 ET

Ad Infuse to Present at 3GSM World Congress

Director of Marketing, Christian Arens, to Deliver Session Theatre on Mobile Marketing

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 7, 2007 -- Ad Infuse, a leader in delivering personalized mobile advertising solutions, will present at 3GSM, the world's leading mobile communications conference and exhibition, in Barcelona, Spain. Christian Arens, Director of Marketing for Ad Infuse, will deliver a session theatre called "Bringing the World of Marketing to the World of Mobile."

Christian brings 10 years of sales, marketing and advertising experience to Ad Infuse. Most recently, Christian was VP, Director of Integrated Media at Carat Fusion, one of the top US Interactive advertising agencies. Through his work with brands such as Motorola, RadioShack, Intersections & Wachovia, Christian brings the advertiser perspective to the mobile conversation.

"With 2007 poised to be the year of mobile marketing, the telephony world is moving full speed into the somewhat uncharted territories of media and advertising," said Arens. "As a new player in the advertising world, mobile carriers are uniquely positioned to contribute something advertisers have never before been able to capture -- the individual. Ad Infuse plays a critical role in this process, giving carriers the confidence to utilize customer data to deliver a personalized experience that respects user privacy."

Details:

Presentation: Christian will present on Wednesday, February 14th at 11:00AM in the Hall 7 Theater at the Fira de Barcelona Convention Center.

Booth Presence: Ad Infuse will have a booth at the 3GSM World Congress, where visitors can learn more about their award winning services and technology. By leaving a business card, visitors will be eligible to win a 30 GB Video iPod or Sony PSP.

      Booth Location:  #7G68
      Booth Hours:     Monday, February 12 - Wednesday, February 14
                       9:00AM - 7:00PM;

                       Thursday, February 15
                       9:00AM - 5:00PM.
About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

To learn more, visit http://www.adinfuse.com

Contact Information

  • CONTACT:
    Bronwyn Saglimbeni
    Ad Infuse
    (408) 298.2328