SOURCE: SpotX

SpotX

April 13, 2016 08:00 ET

Ad Serving Business and OTT Video Drive 2015 Revenue Growth for SpotX

DENVER, CO--(Marketwired - April 13, 2016) -

  • Full year net revenue grew 56% year on year globally in 2015
  • Mobile and connected TV net revenue grew 385% to account for 15% of revenue globally
  • Net revenue from ad serving business grew 74% globally
  • SpotX global expansion saw 139% international year-on-year headcount growth

Video inventory management platform SpotX today announced its 2015 company performance results, with expansion into international markets and new revenue streams driving double-digit growth.

Over-the-top (OTT) video delivered through mobile and connected TV devices, and growth in ad serving business, were noted as key drivers of the company's 56% net revenue increase globally in 2015.

However, growth from mobile and connected TV (CTV) revenue sources was markedly higher than overall figures, with the shift in the delivery of TV and video content to OTT channels driving a 385% jump.

Additionally, the Denver-based company's extensive expansion of its publisher ad server resulted in revenue growth of 74% year-on-year globally for this side of the business. 

Commenting on the results, SpotX Founder and CEO, Mike Shehan, said 2015 was another year of strong growth for the company, characterized by expansion into global markets, new devices and best-of-breed solutions for the entire supply-side tech stack.

"Just this month we hit 300 employees globally. Our year-on-year growth in headcount for 2015 was 32% globally, with expansion in EMEA and JAPAC delivering 330% and 50% headcount boosts respectively.

"We made a strategic decision to focus on developing best-of-breed ad serving capabilities for publishers which paid off with strong revenue contributions from this area of the business.

"And mobile growth continues to push us forward as a company, with connected TV surging in the latter stages of 2015 as broadcasters and new publishers rapidly move to OTT video delivery."

Total revenue for SpotX's publishers on mobile and CTV in quarter four 2015 grew by 212% year-on-year globally. Of the regions, EMEA experienced by far the strongest growth, recording 1120% year-on-year growth, while JAPAC recorded 41% year-on-year growth.

The Denver-based company's platform incorporates programmatic enablement, supply-side platform and ad server technology to give publishers a complete sell-side stack for video inventory monetization, as well as out-stream video ad units and connected device monetization solutions.

Throughout the year SpotX signed 285 new platform clients, including Reader's Digest, Meredith Local, LifeZette, Newsy, Demand Media, Raycom owned RTM Productions, Conservative Review, IAC owned Inform Media Group, Playboy, Cinedigm and other premium publishers.

The video monetization specialist also entered into a landmark partnership with clypd and TiVo on a joint programmatic TV solution, launched an SDK to help publishers monetize Apple TV and introduced a new programmatic marketplace solution -- Curated Marketplaces -- to the market.

About SpotX

SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.

Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today's leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX's ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers. Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotX or visit www.spotxchange.com.

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