NEW YORK, NY--(Marketwired - Feb 18, 2015) - Leading full-service ad serving technology company Flashtalking announced plans to expand its operations, with the opening of several new offices in 2015, spanning Europe. The expansion coincides with its immediate relocation to larger offices in New York City and the hiring of top ad tech marketer Monika Belur as Vice President of Marketing. Belur joined the management team in January 2015 to elevate and steward the company's marketing efforts during a period of pronounced growth.
"Our company has been delivering results for a long list of brand and agency clients for nearly a decade," said Paul Cunningham, Flashtalking CEO and Founder. "We've been quietly growing by developing and deepening our existing relationships through best-in-class service. We're unique in the space in that we truly cover all aspects of the equation -- from serving to measurement and analysis -- bringing a welcome level of support to our clients. The additional offices will help us continue to build upon this success worldwide."
Recent Growth
The Flashtalking client list has grown significantly over the past year, onboarding some of the world's largest brands, including Allstate, U.S. Cellular and Walmart, who uses Flashtalking as its sole mobile ad server.
Partner integration has been key to the company's growth. Flashtalking's partnership roster has expanded rapidly, establishing integrations needed for clients to seamlessly execute marketing campaigns. These include DMP partners such as Adobe, DSP partners like MediaMath, and partners such as Atlas, who are leveraging Flashtalking's dynamic creative, rich media and mobile capabilities.
This spring, Flashtalking will move its New York City offices to 142 West 36th Street between Broadway and 7th Avenue. The company will take the entire 10th floor of a 1920s 17-story building as it continues to grow its East Coast regional and overall global business.
More on Belur
As a proven connector in ad tech, Belur has spent the last 10 years helping media and ad tech companies reach and serve their desired audiences. Before joining Flashtalking, she ran marketing for Collective, overseeing corporate communications, brand strategy and sales marketing. At Peer39 she oversaw and executed the brand, product, and affiliate marketing strategy, helping the company exponentially expand its customer base and global footprint. Prior to Peer39, she led marketing for quadrantONE, helping to transition the ad network to a premier data-driven buying platform. The ad tech experience followed 5+ years serving multiple brands within Discovery Communications.
"I join the Flashtalking team at such an exciting time," said Belur. "We've been growing our business and our footprint and I'm looking forward to helping shine a brighter light on our business results for clients and partners around the world."
Technology and Featured Products
Flashtalking's suite of offerings covers all major service areas, including simplified campaign set-up, advanced rule-based ad delivery and measurement. Flashtalking serves advertisers in building and delivering innovative, eye-popping, and relevant advertising.
Dynamic Creative Optimization
With the explosion of programmatic trading platforms, Flashtalking's dynamic creative and targeting tools combined with strategic expertise and campaign management support provide the backbone to allow advertisers to fully unlock the power that relevance and creativity working in tandem can bring to the programmatic landscape.
Flashtalking's dynamic ads offer a whole host of solutions including real time updates around live events, reacting to competitor activity, testing and refining offers, localizing campaigns for anything from language to weather conditions, feed based dynamic ads featuring unique content or simply just saving on production costs and trafficking time. Flashtalking can help advertisers do it all without editing Flash or HTML5 files.
Mobile and HTML5
Flashtalking's mobile ad serving capabilities rival the industry's biggest, with a smarter ad builder to design, build and publish ads in HTML5 and Flash. This allows the ad server to intelligently detect browser capacity, in order to serve the appropriate format. Flashtalking's mobile capabilities enable sophisticated use of data to target and measure the mobile advertising effectiveness in browsers and applications, including the lifetime value of a customer.
First Party Ad Serving
In addition, Flashtalking offers clients the option of first-party ad serving. This capability allows ads to appear as served directly by the advertiser, increasing consumer confidence and decreasing data leakage. Extensive client testing has resulted in an 8% increase in visibility into attribution of converting ads.
About the Company
Serving billions of ad impressions throughout the US, Europe and international markets, Flashtalking is an independent ad serving, measurement and technology company. The company provides best-in-class digital advertising products, service and end-to-end support for online advertisers, media buying and creative agencies, across desktop, tablet and mobile. Core aspects include: standard, dynamic and rich display; video; HTML5 and mobile; search; social and affiliates. Current offices: London, Leeds, Sydney, New York, San Francisco, Los Angeles, Chicago, Amsterdam and Cologne with further expansion planned. Follow Flashtalking on Twitter @Flashtalking.