SOURCE: ad:tech New York

ad:tech New York

November 09, 2011 13:30 ET

ad:tech New York Showcases Its Top Ten Exhibitor News Announcements

Company Launch, New Ad Products and Services Unveiled at Exclusive Media Briefing

NEW YORK, NY--(Marketwire - Nov 9, 2011) - ad:tech New York, the digital marketing industry's leading conference and trade show, today hosted an exciting, one hour "speed round" media briefing which highlighted the show's top ten biggest news announcements -- including a company launch -- from more than 40 vendor submissions. All ten finalists broke their news in five minute presentations to a captured audience of ad:tech's attending press corps.

In October, ad:tech solicited its New York exhibitors for announcements to be considered for inclusion in the private briefing, which ad:tech arranged with its attending media. Entrants were judged by a panel of ad:tech executives for diversity, interest to the media and overall impact on the digital marketing industry.

"This was an exciting event and the quality of all the submissions was fantastic," said Mike Flynn, vice president, ad:tech North America. "However, there is only room in this event for ten announcements, and we agonized over which companies to include. In the end, we feel we selected a good balance of companies with interesting news, from startups to larger, established players."

All exhibitor submissions can be found on the ad:tech press page, including the top ten, detailed below:

Share it Up Corporation (booth 2136) today announced the launch of their company, a new social coupon platform that will allow advertisers to create and launch social coupons that appreciate in value the more they are shared. Share it UP coupons create incentives for an advertiser's fan base to share coupons and incentives with their social graph. The platform can be easily created and launched from Facebook and Twitter accounts.

HasOffers (booth 1202), the leading and fastest-growing affiliate tracking platform, announced a tracking SDK for iPhone apps. This system vastly increases marketers' visibility into their advertising campaigns for iPhone app installs and user engagements. It is an entirely new dashboard that will enhance the tracking and reporting experience for mobile app advertising.

TRUSTe (booth 1105), the leading online privacy solutions provider, announced the launch of two new programs that will significantly strengthen and deliver a unique approach to third party data compliance and privacy services. The first program features a real-time dashboard for advertisers with compliance monitoring across all advertising formats. The second program integrates website compliance with data leakage monitoring. These capabilities enable publishers to monitor, interpret and respond to third party data collection on their sites.

Searchandise Commerce (Innovation Alley) offers brands the opportunity to bid for position in on-site search. Leveraging this new tool, product marketers and their agencies can boost product visibility within digital shelves of retail websites. Retail search media allows marketers to bid for premium placement, proactively placing products front and center, and in clear view of shoppers.

Yippy (booth 1918), providers of the world's fastest, family-friendly educational search engine and web portal, announced the official release of Yippy Gen 3 search engine and custom search projects. The tool engages content owners and search processes in a unique way, providing a total solution for any situation including service, hosting and monetization packages. Yippy provides site search and custom source aggregation creating specialized hosted search products with superior user interfaces and processes. Google advertising programs may be used inside Yippy Custom Search.

Acxiom (booth 1302), a recognized leader in marketing services and technology, announced the expansion of its safe haven environment. This safe haven provides a medium for advertisers and media partners to use a brands' mash up of insight in the purchase, targeting and measurement of media investments, delivering highly targeted advertising. Safe haven's new, more robust capabilities focus on reach and scale: mobile and TV communication channels have been added to the tier-one display ad publishers, enabling advertisers to deliver coordinated cross-channel campaigns.

AdSafe Media (booth 1507), the digital advertising industry's recognized leader in preventative brand protection, ad verification and campaign performance data, introduced Real Time Data Feeds today. These first-to-market products feed exclusive Brand Safety Scores, User Engagement Quality Ratings and Contextual Relevance information directly into the auction process, pre-bid. They enable advertisers and DSPs to make better informed RTB decisions and publishers and SSPs to optimize inventory management and pricing models.

Local Splash (booth 1758), a product of Relevant Ads, secures high local search engine placement for single-location businesses and national chains with a local presence. Today, they launched their newest tool, the Free Ranking Report. This tool uses Local Splash's proprietary technology to produce a report that lets the user know where their business is currently ranked in Google, Yahoo! and Bing search engines.

GeoEdge Analytics (booth 1606), the largest proxy network in the world, provides publishers, advertisers, ad networks and SEO/SEM expert tools to view web content on a geographical basis. Today, they announced the release of their advanced GeoEdge Analytics 2.0, the company's innovative platform that enables users to capture and analyze ads displayed on any website in any location in the world. Designed and developed to meet the needs of publishers, media buyers and ad networks, GeoEdge Analytics 2.0 provides users with true visibility on ads and website dynamics.

Trada (booth 1102), the world's first crowdsourced PPC services marketplace, introduced the world's first crowdsourced marketplace for Facebook ads. Trada will have a crowd of advertising experts and creatives working together to optimize the best ad combinations possible, which is something most companies don't have the time to handle on their own. Also, unlike other crowdsourced solutions involving designers where one winner takes all, Trada offers the first pay-for-performance model for designers, and ongoing revenue.

To learn more info about any of these companies or announcements, stop by their booths in the exhibition hall.

ABOUT ad:tech
For fifteen years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech's globally respected roster of speakers, sessions and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace.