SOURCE: ad:tech New York

ad:tech New York

November 01, 2012 09:00 ET

ad:tech NY Partners With Tout to Provide Real-Time Video Updates From the Largest Digital Marketing Show in the World

Speakers, Exhibitors and Attendees Can Now Post Short Video Updates to ad:tech's Website in Real Time

NEW YORK, NY--(Marketwire - Nov 1, 2012) - ad:tech New York, the largest digital marketing show in the world, announced today that it has partnered with Tout ( to provide real-time video updates before and during the event, which takes place November 7-8 at the Javits Center. Speakers, exhibitors and attendees can now use their smartphones to create 15-second video updates which will instantly post to ad:tech NY's website and to ad:tech's global website. In addition to ad:tech, Tout powers real-time video updates for dozens of leading global brands in media, entertainment and sports including The Wall Street Journal, USA Today, CBS-TV, ESPN, CNN and the WWE.

ad:tech NY speakers, exhibitors and attendees can download Tout's free mobile app to their smartphones from Apple's App Store or Google Play, create 15-second video updates and publish their Touts to the ad:tech Connect blog, plus the show's main and global websites ( by hashtagging #adtechny. ad:tech exhibitors can now use Tout to preview their offerings to the show's attendees, and speakers and attendees can share their experiences from the show floor in real time.

"We're very excited to partner with Tout and provide real-time video updates at ad:tech," said Debbi Dougherty-Roth, Marketing Director at ad:tech. "As digital media continues to redefine the business of marketing, ad:tech prides itself on working with pioneers like Tout to stay ahead of new technologies in the space."

"ad:tech's attendees, speakers and exhibitors are going to love using Tout's real-time video updates as an innovative new way to follow what's happening during the event, or to even share their own perspectives," said Michael Downing, Tout's Founder/CEO. "We're glad to be partnering with ad:tech and engaging with the thousands of leading digital marketers who come to the show year after year."

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About Tout
Tout lets you easily find and follow the people, groups and conversations that interest you most, wherever you are, with real-time 15-second video updates. Turn your smartphone into a real-time information network to stay connected on the go with the people, places and ideas that matter to you most, whatever moves you.

About ad:tech
For 15 years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere and where marketers gather together to do business in a vibrant and exciting marketplace.

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