SOURCE: Hungry? City Guides

Hungry? City Guides

February 02, 2011 09:59 ET

Adam Guild Sells Winstar Interactive, Joins Hungry? City Guides as President and CEO

LOS ANGELES, CA--(Marketwire - February 2, 2011) - Adam Guild, who brought online publisher rep firm Winstar Interactive out of bankruptcy and drove sales to nearly $20 million annually, has sold the firm to current employees and accepted the position of President and Chief Executive Officer of Los Angeles-based Hungry? City Guides, publishers of print urban dining and drinking guides.

Part of Mr. Guild's mandate will be to significantly increase the online presence of the company and create online guides that are electronic companions to those sold in bookstores. Currently the Hungry? City Guides publishes 17 guides for 10 major cities from San Francisco to New Orleans to New York. The volumes include more than 20,000 user reviews.

"We are thrilled to have an executive with a long history of building sustainable online businesses take the reins at Hungry? City Guides," says company founder Mari Florence. "Adam has the right mix of strategic thinking, management expertise and market knowledge to help us transform our business."

"The Hungry? City Guides are poised for exciting growth," says Mr. Guild."We have a younger audience than ZAGAT and aim to tap into online communities like Yelp to help grow our city-specific brands. Look for us to introduce Groupon-like couponing in very short order."

Mr. Guild was President of Interep Interactive, a rep firm for online ad sales founded in 1997, when he acquired the assets of Winstar Interactive Media in 2001. Under the Winstar brand, Interep Interactive became the largest independent online ad sales company in the United States and through co-marketing agreements, the largest Internet rep company in the world selling sites such as Zagat.com, Fodors.com, FHMUS.com, Nasdaq.com, ThirdAge.com, Napster.com and Continental.com. Under Mr. Guild's direction, the company achieved annual sales of about $17 million, breaking the high cost of online advertising at scale early in the game by banding large publishers together for cost efficiencies.

"I loved building Winstar Interactive, growing the business and working with some of the best creative minds in the interactive space. I am pleased that I have left the company in the good hands of Bill McEntee, John Foley and Dave Shamberger who will continue to build it," says Mr. Guild.

Mr. Guild is also founder and President of Herbalist.com, the first user-generated health-based community that features cutting edge holistic health news, games, user generated profiles, polls, Wiki and a member uploaded photo gallery.

Mr. Guild earned an MBA from New York University's Stern School and a Bachelor's Degree from Boston College.

Hungry? City Guides (www.hungrycityguides.com) are urban dining and drinking guides that offer insider's tips on where to go, how to get there (where to park or what bus or subway stop to take), what the best seats in the house are, and what menu items not to pass up. Its books are organized by neighborhood and contain hundreds of restaurant, café, and bar entries. Dozens of food-loving natives contribute to each city's guide. The company also offers custom published guides. Among its domains are: hungryguides.com; thirstyguides.com and thirstycityguides.com.

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