SOURCE: Actor Adam Sabbagh

July 18, 2012 12:00 ET

Adam Sabbagh Inks Development Deal for Reality Show With Multiplatform Production Company Trium

Reality TV Power Producer Mark Koops to Create New Reality Show Based on International Socialite and Entrepreneur

LOS ANGELES, CA--(Marketwire - Jul 18, 2012) - International model, socialite, entrepreneur and media personality Adam Sabbagh has signed a development deal with Trium, a global independent multiplatform production company founded by "The Biggest Loser" co-creator and executive producer Mark Koops, Jared Tobman and Eric Day.

Under the terms of the deal, acclaimed Reality TV producer Mark Koops will package and shop a reality show based on Adam Sabbagh's life as a young jetsetter, successful entrepreneur and celebrity confidante. The show will look to capture Sabbagh's experiences as he navigates a more humble lifestyle in contrast to the international notoriety he garnered for the flashy $270,000 cash purchase of David Beckam's customized Porsche last year and frequent high fashion runway appearances.

"Adam is an incredibly compelling charismatic individual who is determined to prove he is much more than the privileged background he is from and we are excited to develop opportunities that showcase all of Adam's ambitions and at the same time provide a window in to unique worlds that are made for television," said Koops.

"We're looking to develop, produce and sell the show within the next 6 months, certainly by the beginning of next year," said Sabbagh. "I feel fortunate to be working with Mark and his team and am confident we will develop a series that is not only interesting, but different from other shows currently on television."

Adam Sabbagh is an international model, socialite, sportsman and media personality, as well as a respected entrepreneur with business interests in the United States and Europe. Sabbagh, 26, has appeared in hundreds of magazines and on entertainment shows around the world, both as a model and up-and-coming celebrity. After winning "Mr. Manhunt," Sabbagh spent several years doing runway shows and magazine shoots in Paris, Madrid, Tokyo, London and Moscow. More information is available at and he can be followed on Twitter at @AdamSabbagh.

Trium is a global independent production company founded by a trio of successful media executives, Mark Koops, Jared Tobman, and Eric Day. Together, they have created and produced over 1000 hours of television, including blockbusters "The Biggest Loser," "Masterchef," "American Gladiators" and "Shear Genius"; and more than 30 original digital series for MSN and Yahoo!, such as recently-launched "Remake America," the 100-million-stream hit "Who Knew?" and series featuring Cat Cora, Bob Harper, Jack Welch, Carson Daly and Andrew Zimmern. Trium is focused on partnering with leading networks and brands to create entertainment properties that provide a launching pad for ancillary and global licensing businesses.

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