SOURCE: Mimvi, Inc. dba Adaptive Media, Inc.

October 08, 2013 09:00 ET

Adaptive Media Announces Appointments of Meghan O'Holleran and Steve Rubin to Executive Team

Mobile and Digital Advertising Veterans O'Holleran and Rubin Named Vice Presidents of Mobile and Monetization, Respectively

IRVINE, CA--(Marketwired - Oct 8, 2013) - Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (OTCQB: MIMV), today announced that Meghan O'Holleran has joined the company as Vice President of Mobile and Steve Rubin as Vice President of Monetization.

O'Holleran joins Adaptive Media from Mobclix, a Velti Company, where she served as Vice President for Client Services and oversaw millions of dollars in quarterly revenues from two distinct business lines, Mobclix and Velti Media Network. Prior to this, she developed the mobile, rich media and dynamic ad offerings at Traffic Marketplace, where she worked with Mimvi CEO and Adaptive Media Founder, Qayed Shareef.

Rubin has spent more than 10 years in sales, marketing and business development in the online advertising industry. He's had roles at Adconion, Traffic Marketplace and, a wholly-owned subsidiary of publicly-traded Move, Inc., whose stock appreciated by nearly 25x during his tenure. After, Rubin joined Shareef at Traffic Marketplace, where he was responsible for a multi-million dollar annual revenue division prior to TMP's acquisition by Epic Media Group in 2010.

"Bringing talented, experienced, well-connected individuals like Meghan and Steve is key to the future success of Adaptive Media," Shareef said. "They will be focused on driving revenues across mobile, video and display by matching our supply partners' traffic with high-yielding advertising demand.

"We are building the foundation for an organization ready to scale," Shareef added. "Our technology platform is improving every day, and it'll be bolstered by the acquisition of Ember. Additionally, with Meghan and Steve now on board, I'm excited about the potential revenue growth in the fourth quarter and beyond."

Based in Irvine, California, Adaptive Media is a multi-channel audience and content monetization company working with website owners, app developers and video content publishers to better optimize the serving of content and ads together. The company serves as the foundation for content developers looking to engage brand advertisers through integrated, engaging and impactful ads across its content on multiple devices. Adaptive Media's multi-channel, programmatic ad delivery and content platform delivers relevant and timely-placed advertising that meets the needs of its publishers' audiences without interrupting their users' experiences. For more information, please visit:

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