SOURCE: Mimvi, Inc. dba Adaptive Media, Inc.

October 16, 2013 09:00 ET

Adaptive Media Taps Sprouse Marketing Group to Lead Brand Marketing Initiatives

Two-Time, National "Marketing Team of the Year" to Spearhead Adaptive Media's Branding, Marketing and Public Relations Efforts

IRVINE, CA--(Marketwired - Oct 16, 2013) - Multi-channel audience and content monetization company Adaptive Media, Inc. (OTCQB: MIMV), today announced that it has signed an agreement with Chicago-based marketing agency Sprouse Marketing Group, LLC.

Sprouse Marketing Group (SMG) President and CEO Mike Sprouse is a media, entertainment and internet executive who oversees all strategy and operations for SMG, which is a two-time national "Marketing Team of the Year" winner, awarded by the American Business Association. The firm is the only two-time winner in the history of that award. The company provides businesses and organizations with deep expertise in all facets of marketing, and helps clients boost sales, build their brands, and grow sustainably through its unique, interconnected approach to marketing.

Prior to founding Sprouse Marketing Group in 2012, Mike Sprouse was the Chief Marketing Officer for Epic Media Group, which acquired Traffic Marketplace (TMP) in 2010. Adaptive Media CEO Qayed Shareef was VP of Corporate Development when Epic acquired TMP.

"I'm thrilled to be working with Mike and his team," Shareef said. "With the rebranding of Mimvi as Adaptive Media, now is the perfect time to bring them on to lead our own brand marketing and public relations efforts. I'll be looking to Sprouse Marketing Group to help lay a strong foundation and help position us as a leader in the video, mobile and display advertising industry."

"I've known Qayed for years, and he's an extraordinary digital media industry executive," Sprouse said. "We're excited to play the role of Adaptive Media's 'Chief Marketing Officer' and be able to help at a very exciting time in this fast-growing company's life cycle."

Based in Irvine, California, Adaptive Media is a multi-channel audience and content monetization company working with website owners, app developers and video content publishers to better optimize the serving of content and ads together. The company serves as the foundation for content developers looking to engage brand advertisers through integrated, engaging and impactful ads across its content on multiple devices. Adaptive Media's multi-channel, programmatic ad delivery and content platform delivers relevant and timely-placed advertising that meets the needs of its publishers' audiences without interrupting their users' experiences. For more information, please visit:

Sprouse Marketing Group, LLC ( is a comprehensive, back-to-front, start-to-finish marketing organization that works with brands and businesses that need marketing direction, expertise and assistance. The company builds brands, boosts sales, helps businesses dominate their competition, and puts their clients' organizations on the right course to growing their enterprise in a long-term, sustainable, and successful manner.

Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Media has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Media's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Media's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Media undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

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