IRVINE, CA--(Marketwired - May 8, 2014) - Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today the appointment of Bruce Wiseman to its Board of Directors. Wiseman brings a proven track record of success in growing digital advertising businesses across all channels and all devices. He will help Adaptive Medias, Inc. achieve its stated goals of optimizing revenues for its publishing partners and increasing efficiencies for its advertisers across display, video and mobile sectors.
"I am delighted to join Adaptive Medias, Inc. at such an exciting time for the company, and look forward to helping them make significant progress in the highest-growth areas of the digital marketing economy," said Wiseman. He brings over 25 years of executive-level leadership encompassing strategy, operations and finance to the Company's Board. Wiseman is the General Manager of Wiseman & Associates LLC, which provides advisory services to businesses in the digital media and marketing industries. Most recently, he spent three years as Chief Operating Officer of Adconion Media Group, a digital media holding company that provides a portfolio of brand and performance solutions for advertisers, overseeing 26 offices across 20 countries and over 550 employees. Previously, Wiseman was the EVP, COO and CFO for Fox Audience Network. He has also held leadership positions with Yahoo! and Disney during his decorated career.
Wiseman brings industry best practices for scalable operations and organized financial structures. Strengthening these areas will help Adaptive Medias, Inc. expand into an industry where spending is forecast to grow to $173 billion by 2017, according to eMarketer, with mobile advertising spending alone expected to eclipse $72 billion by 2017. Adaptive Medias, Inc. sees major opportunities in areas of online display, mobile and video channels as cross device ad targeting becomes essential for marketers.
"As a start-up public company, we have the challenges of both as well as the upside of both. Bruce's proven experience will help us move into a mature operational and financial environment, which will enable us to maximize our growth," said Qayed Shareef, CEO of Adaptive Medias. "Having him on our Board is a major win, and we are incredibly fortunate to have his senior leadership with us at such an important point in our company's history. It is also further evidence that we are differentiated in the marketplace. I look forward to his contributions and collaborations."
ABOUT ADAPTIVE MEDIAS
Adaptive Medias is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Medias meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.