SOURCE: Adaptive Media, Inc.

Adaptive Media, Inc.

September 10, 2014 06:00 ET

Adaptive Medias, Inc. Elects Krishna Subramanian to Board of Advisors

Mobile Advertising Executive Brings Strategy, Analytics and Technical Background to Adaptive Medias, Inc.

IRVINE, CA--(Marketwired - Sep 10, 2014) - Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today the appointment of Krishna Subramanian to its Board of Advisors. Subramanian brings over a decade of demonstrated leadership in mobile advertising, having built the first mobile analytics platform in the marketplace, as well as running the largest mobile ad exchange. His expertise will help Adaptive Medias, Inc. as the company develops and delivers technology and marketing solutions that enable mobile marketers and content owners to engage consumers via mobile devices with greater efficiency.

"Adaptive's solutions and vision for mobile marketing are game changing for the industry. They understand the sizable opportunity that sits in front of them in the mobile sector, and I'm excited to assist in their efforts," said Subramanian. Subramanian was the co-founder of Mobclix (later acquired by Velti) and was co-founder and general manager of Blue Lithium (later acquired by Yahoo!). He previously sat on the Board of Directors for the Mobile Marketing Association.

Subramanian's background will be key in the company's efforts to become an industry leader in worldwide digital advertising, and specifically mobile advertising. While industry spending for worldwide digital advertising is forecast to grow to $173 billion by 2017, according to eMarketer, mobile advertising spending alone is expected to eclipse $72 billion by 2017. The company looks to the mobile sector as being a significant part of its business in the years ahead.

"Clearly, mobile advertising is an important component of our company's overall strategy, and Krishna has a deep background in the sector," said Qayed Shareef, CEO of Adaptive Medias, Inc. "He is a leading strategist, and for us to be able to tap into his expertise for such a core part of our business is huge. I am excited to have him join our Board of Advisors and know his contributions will help us further differentiate and promote our solutions within the marketplace."

ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Medias meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.

Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Contact Information

  • Contacts:

    Adaptive Medias Publicity Contact:
    Mike Sprouse
    President & CEO
    Sprouse Marketing Group
    Phone: (312) 396-4106
    Email: mike@sprousemarketing.com

    Adaptive Medias Investor Contact:
    Casey Stegman
    Stonegate, Inc.
    Phone: (972) 850-2001
    Email: casey@stonegateinc.com