SOURCE: Adaptive Planning

Adaptive Planning

May 29, 2012 08:30 ET

Adaptive Planning CFO Rob Hull Named Emerging Company Finalist in the Seventh Annual Bay Area CFO of the Year Awards

Award Recognizes Hull for Outstanding Contribution to Adaptive Planning's Rapid Growth and Industry Leadership

MOUNTAIN VIEW, CA--(Marketwire - May 29, 2012) - Adaptive Planning, the worldwide leader in cloud-based corporate performance management (CPM) solutions for companies and nonprofits of all sizes, announced today that its Founder, President and CFO, Rob Hull, has been selected as an Emerging Company Finalist in the 2012 Bay Area CFO of the Year Awards. The award recognizes Bay Area CFOs while raising funds for Larkin Street Youth Services and homeless youth. All award finalists will be recognized and winners announced at the annual awards dinner and ceremony on Wednesday, May 30, 2012 to be held at the Westin St. Francis, San Francisco.

"I am honored to be recognized by local business leaders while supporting local youth programs," said Rob Hull, Founder, President and CFO of Adaptive Planning. "This is particularly rewarding since it recognizes the important role that Adaptive Planning is playing in helping CFOs and other finance professionals more successfully manage their businesses, both in the Bay Area business community, where we're working with well over 100 companies, as well as worldwide, where we now have over 1,200 customers."

Adaptive Planning's CFO Rob Hull was recognized as a finalist in the "Emerging Company" category for making an outstanding contribution to his company's performance as evidenced by significant growth and by recognition of the company as a leader in its industry. Adaptive Planning was the 8th fastest growing company in Silicon Valley on the 2011 Deloitte Technology Fast 500™ list, and recently secured $22 million in new funding based on its leading position in the cloud CPM space. Judges critiqued Adaptive Planning in the following categories: rapid growth, operational efficiency, strategic acquisition or divestiture, capital structure improvement, strategic partnerships, and implementation of best practices.

Adaptive Planning fundamentally changes the world of corporate planning and reporting, and has become the de facto solution for cloud-based CPM, with more customers and more partners than all other cloud CPM providers combined. Adaptive Planning's software as a service (SaaS) delivery model presents significant advantages over traditional on-premise corporate performance management software, including 75 percent lower total cost of ownership, greater ease of use, and deployments that take just weeks instead of months.

The seventh annual event recognizes unsung heroes who have played a critical role in the success of their companies and honors others who have improved the quality of life in our community. The event is attended by over 500 prominent Bay Area business leaders and benefits Larkin Street Youth Services. The Bay Area CFO of the Year Awards has raised over $2.3 million over the past six years in support of Larkin Street Youth Services. Each year, Larkin Street helps over 3,100 homeless and at-risk youth in San Francisco move off the streets through comprehensive housing, education, employment and support programs.

About Adaptive Planning
Adaptive Planning is the worldwide leader in cloud-based corporate performance management (CPM) solutions for companies and nonprofits of all sizes. The company's software as a service (SaaS) platform allows finance and management teams to work together to plan, monitor, report on, and analyze financial and operational performance. With capabilities for budgeting, forecasting, reporting, consolidation, dashboards, and business intelligence, Adaptive Planning enables finance, sales, and other business leaders to make better, faster, more collaborative decisions that drive a true competitive advantage.

Adaptive Planning is being used by over 1,200 organizations worldwide, from midsized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips, and Vail Resorts. The company is the 8th fastest growing company in Silicon Valley on the Deloitte Technology Fast 500™ list; has the #1 brand in midmarket CPM; and ranks #1 in customer satisfaction in independent industry surveys. NetSuite, the industry's leading provider of cloud-based financials / ERP software suites, offers a specialized version of Adaptive Planning as the NetSuite Financial Planning module. Adaptive Planning is headquartered in Mountain View, Calif. and is funded by Norwest Venture Partners, Royal Bank of Canada, ONSET Ventures, Monitor Ventures, and Cardinal Venture Capital.

About The Bay Area CFO of the Year Awards
Now in its seventh year, The Bay Area CFO of the Year Awards is a partnership between the San Francisco Business Times and Larkin Street Youth Services. The event has raised over $2.3 million over the past six years to benefit Larkin Street Youth Services. Title Sponsors for the 2012 Bay Area CFO of the Year Awards are Comerica Bank and Deloitte.

About Larkin Street Youth Services
Founded in 1984, San Francisco's Larkin Street Youth Services is an internationally recognized leader providing innovative, effective housing, medical, social and educational services to at-risk homeless and runaway youth ages 12-24 across 25 programs and 15 sites. Three out of four youth who complete Larkin Street's comprehensive programs exit street life. For more information, please visit

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