SOURCE: Adaptive Planning

Adaptive Planning

November 21, 2013 08:00 ET

Adaptive Planning Drives Evolution of Corporate Finance, Earns Prestigious Recognition With Eloqua Markie Award

Adaptive Planning Live Events Help Finance Professionals Transform Their Businesses With Increased Collaboration, Added Understanding of Key Performance Indicators

PALO ALTO, CA--(Marketwired - Nov 21, 2013) - Adaptive Planning, the worldwide leader in cloud-based business and financial analytics solutions for companies and nonprofits of all sizes, is pleased to announce that it has won first place in the 2013 Eloqua Markie Awards for operating one of the top corporate events programs in North America.

Eloqua's annual Markie Awards recognize teams that are demonstrating leadership in their respective industries with creative, innovative, and effective campaigns that successfully utilize modern marketing techniques to deliver revenue to their companies' bottom lines. This year's Markie Awards winners across multiple categories were announced at Eloqua Experience North America 2013, in San Francisco. Winners in other categories include such brands as Dell, The Chicago Bears, Twitter, and Intel.

Adaptive Planning won first prize in Eloqua's "Event Nirvana" category; an award that acknowledges corporate events teams that have automated their events communications program to make the most out of every tradeshow, conference, and online opportunity.

"From the outset, all Adaptive Planning solutions are designed to help businesses create intuitive and easy-to-use processes to complete historically complex, time-consuming financial management tasks," said Greg Schneider, Vice President of Marketing at Adaptive Planning. "When customers first see and experience our solutions, they begin to understand the profound impact that we can have on their financial management. Our local events program has become extremely popular and successful because it provides a great opportunity for finance professionals to get hands on experience with our solutions, meet our team, and understand how they can use Adaptive solutions to transform their businesses."

"I learned about Adaptive Planning when I attended an FP&A conference in Boston," said Kirk Dickinson, CFO of the independent mobile data collector RootMetrics, an Adaptive Planning customer since October, 2012. "I was able to meet their team, and learn what the product could do for my business. It was an excellent experience. I left with a clear understanding of how dynamic a tool Adaptive Planning is, and I was sure that it was worth the investment. Adaptive has been a valuable part of our business ever since."

Upcoming live Adaptive Planning events include:

  • Adaptive Planning Finance Revolution Tour:
    • Nov. 21, Toronto, ON
    • Dec. 11, Dallas, TX
  • FP&A best practices seminar for senior finance leaders:
    • Dec. 10, Salt Lake City, UT
  • Finance Morning & Luncheon Seminars:
    • Dec. 10, Salt Lake City, UT
    • Dec. 12, Boston, MA
  • Adaptive Planning Technology Workshops:
    • Nov. 21, New York, NY
    • Nov. 21, Columbus, OH
    • Dec. 10, San Francisco, CA
    • Dec. 11, Minneapolis, MN
    • Dec. 12, Ft. Lauderdale, FL

To sign-up for these and other upcoming Adaptive Planning events near you, visit our Events Page, where you'll also find a full list of Adaptive Planning finance leadership webinars and technology demos.

Also, follow the award-winning Adaptive Events team on Twitter, @AdaptiveEvents, for the latest news, schedules, locations, and photos of our live events throughout North America and Europe.

Click to Tweet: #Congrats @adaptiveplans @adaptiveevents on #eloqua #MarkieAward as top marketing events team in #NorthAmerica! http://bit.ly/I1T9Bv

About Adaptive Planning
Adaptive Planning is the worldwide leader in cloud-based business analytics solutions for companies and nonprofits of all sizes. The company's software as a service (SaaS) platform allows finance and management teams to work together to plan, monitor, report on, and analyze financial and operational performance. With capabilities for budgeting, forecasting, reporting, consolidation, dashboards, and business intelligence, Adaptive Planning enables finance, sales, and other business leaders to make better, faster, more collaborative decisions that drive a true competitive advantage.

Adaptive Planning is used by over 1,800 organizations worldwide, from midsized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips, and Vail Resorts. The company is the 5th fastest growing software company in Silicon Valley on the Deloitte Technology Fast 500™ list; has the #1 brand in midmarket CPM; and ranks #1 in customer satisfaction and usability in independent industry surveys. With customers and partners in more than 85 countries worldwide, the company has the strongest channel ecosystem in the cloud CPM space, with worldwide partners including Armanino, Intacct, IntuitiveTek, Plex Systems, SAP, and NetSuite, which offers a specialized version of Adaptive Planning as the NetSuite Financial Planning module. Adaptive Planning is headquartered in Palo Alto, Calif. and is funded by Bessemer Venture Partners (BVP), Norwest Venture Partners (NVP), Royal Bank of Canada (RBC), ONSET Ventures, Monitor Ventures, and Cardinal Venture Capital.

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