SOURCE: AdaptiveBlue

February 22, 2007 08:30 ET

AdaptiveBlue Announces Series A Financing and Availability of BlueOrganizer 3.2

Union Square Ventures Leads Investment for Intelligent BlueOrganizer Extension for Firefox

LIVINGSTON, NJ -- (MARKET WIRE) -- February 22, 2007 -- AdaptiveBlue, developers of BlueOrganizer which launched last September at DemoFall, today announced Series A financing lead by Union Square Ventures, an early stage venture capital fund located in New York City.

Union Square Ventures was among the investing teams behind and Feedburner. Terms were undisclosed.

AdaptiveBlue also announced the availability of BlueOrganizer version 3.2.

With 375,000 downloads to date, BlueOrganizer is a free, semantic, smart Web browsing plug-in for FireFox. It allows instant access to relevant, vertical web sites, information, and web services, directly from the page with one right-click. It unleashes the information hidden in web pages and provides a contextual menu of popular search, sharing, and tagging options determined on the fly by a semantic analysis of each page.

"Since its launch at DEMOfall and Mozilla's inclusion of BlueMenu in its showcase for Firefox 2.0 extensions, BlueOrganizer is on its way to becoming a success, and we look forward to more innovation from AdaptiveBlue," said Brad Burnham of Union Square Ventures. "Alex Iskold and his team are making the semantic Web a reality, while helping consumers enjoy a more productive, rewarding and intelligent Web browsing experience."

"The Firefox community is a different breed of Web surfers who are looking for a more customizable and streamlined Web experience," said Alex Iskold, founder and CEO of AdaptiveBlue. "BlueOrganizer users are quickly embracing the ability to access, store, share, and research with one, easy-to-use tool. Union Square Ventures will help us develop new, advanced features, while also helping us increase our market share."

3.2 Features:

--  An improved, more compact, and faster BlueMenu with automatic
    "Personalization" based on browsing history.
--  BlueLinks for blogs let visitors instantly find relevant information.
    In this release Alex is introducing the ability to publish these links to
    your blog and to your favorite social sites: Facebook, and
--  BlueBadges, which are designed for blogs and Myspace users to showcase
    their favorite Bluemarks.
--  New "I'd like to" option that contains shortcuts to the common things
    that you do.
--  AutoBlueMark to allow you to automatically BlueMark sites to
    frequently visit Packed new cool sites into the BlueMenu, including
    Facebook, reviews from Metacritic, recommendations from Flixster,
    LibraryThing and, among many others.

Firefox 2.0 Showcase -


Screen shots -

About Union Square Ventures

The company focuses on IT-enabled services in media & marketing, financial services, healthcare and telecom verticals. It looks to back passionate, experienced entrepreneurs who are focused on creating highly scalable services and significant value propositions for their end users.

About AdaptiveBlue

AdaptiveBlue is the personalization and smart browsing company founded by Alex Iskold in early 2006. The vision of AdaptiveBlue is to invent new browser technologies that deliver a personalized Web experience, enhance productivity and save time.

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