SOURCE: Adap.tv Inc.

Adap.tv Inc.

February 17, 2009 09:00 ET

Adap.tv Appoints Eric Lan as VP of Engineering

SaaS (Software as a Service) Industry Leader Joins Adap.tv to Drive Engineering and Operational Excellence

SAN MATEO, CA--(Marketwire - February 17, 2009) - Adap.tv, creators of OneSource, the open and universal platform that helps publishers source and manage ads on their online video content, today continued the expansion of their executive management team with the appointment of Eric Lan as VP of Engineering. Lan will be responsible for all aspects of Adap.tv's technology platform development and global operations.

"As Adap.tv continues its rapid growth handling hundreds of millions of video streams per month, Eric's expertise in developing scalable solutions and efficiently managing massive global operations will be key to expanding our role as the #1 video ad management platform," said Amir Ashkenazi, co-founder and CEO of Adap.tv. "I'm delighted to have Eric join us, and look forward to working closely with him during this exciting period of our evolution."

Lan brings over 20 years of engineering management and leadership experience with some of Silicon Valley's most storied software and SaaS startups. Most recently, Lan was Vice President, Engineering at Birst, Inc., the leading SaaS provider for automated business intelligence and analytics solutions where he was responsible for engineering, operations, and delivery of solutions to customers. Prior to joining Birst, Lan served as Senior Vice President of Products at E.piphany, overseeing the development of all product lines. Lan served in similar roles at eConvergent and Remedy Corporation, and also served as Vice President and Chief Architect at Hyperion Solutions, a leading performance management software firm that was acquired by Oracle for $3.3 billion. Lan has an MS in Computer Science from Indiana University and a BS in Computer Science from Tamkang University in Taiwan.

Lan said, "To succeed in online video, publishers need to be able to intelligently manage and run ads from multiple sources, in many formats -- without letting technical complexity or a poor viewer experience undermine their business performance. Our flagship product, OneSource, is the ultimate video advertising platform that empowers publishers with transparency and control to meet the unique, complex demands of online video. It's an exciting time to join the team to help lead the next stage of technology innovation and development."

About Adap.tv Inc.

Adap.tv is the creator of OneSource, the first online video advertising platform that empowers publishers with comprehensive tools to monetize and grow their online video business. Adap.tv gives publishers the power and flexibility to intelligently manage and serve their own ads, or tap into premium global ad networks. Through OneSource, more than 300 web publishers monetize hundreds of millions of video streams per month in 71 countries, while providing their viewers a rich and engaging experience. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund. For more information please visit http://adap.tv/.

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