October 03, 2012 08:00 ET

Adara Achieves Continued Business Growth, Expands Sales and Management Team

MOUNTAIN VIEW, CA--(Marketwire - Oct 3, 2012) - Global precision marketing platform company Adara Inc. today announced the addition and promotion of four key management team members to help support their growing capabilities. Jeff Cohen, whom previously acted as VP of Strategic Accounts, has been promoted to VP Sales, West Coast, and Ed Meisner has been appointed VP Sales, East Coast. Charlie Morris will serve as Director, Business Development and Michelle Goldberg has been brought on as Director of Account Management.

Adara's award winning TruPrecision Targeting Platform delivers highly targeted media and ecommerce campaigns based upon specific customer relevance across top travel and hospitality brands.

Jeff Cohen, previously VP of Strategic Accounts, has been promoted to VP Sales, West Coast in order to accommodate Adara's regional growth. Cohen has a long history of building and leading successful teams by focusing on sales strategies, sales positioning and execution. He routinely works with C-level executives from Fortune 500 companies, and is responsible for leading the team serving agencies and clients to ensure Adara meets their marketing goals and objectives.

Ed Meisner has been appointed VP Sales, East Coast. Most recently Meisner was responsible for developing the East Coast sales team for ADDTHIS (formerly Clearspring), including opening up a Southeast and New England office. With a strong background in online advertising, digital marketing and analytics, Meisner also has a strong publisher background, working in sales for Variety and as part of the sales team that took PlanetOut, Inc. public.

Charlie Morris comes to Adara from Delta Air Lines, where he served as Manager, Media and Partnerships, coordinating media, strategic partnerships, advertising sales and branding initiatives. Morris led his team to sell advertising under the Sky Media brand, coordinate media, and introduce new ancillary revenue partnerships. Morris' work around monetization efforts and partnerships for digital and non-digital brings a great deal of collaborative expertise to the Adara team.

Michelle Goldberg joins Adara from MyBuys, where she was responsible for growing the Media division, including revenue projections and department budgets. Goldberg previously worked with Adify, and at Turn, Inc. With over a decade of account management experience, client services and project management, she brings a strong understanding of web technologies, information architecture and user experience to the Adara team.

"We are thrilled at our continued growth and forecast as we head into 2013," said CEO of Adara Layton Han. "Our teams' vast experience and thought leadership are critical to Adara as we further develop our capabilities."

To learn more about Adara, please visit:

About Adara:
Adara offers a proprietary audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary first-party data, Adara enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara's data partners then gain ancillary revenue streams and the ability to deepen their relationships with customers through targeted offers and consistent communication. Adara was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit

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