SOURCE: Adara Media

Adara Media

Adara Media

June 29, 2011 09:35 ET

Adara Media Becomes TRUSTed Ads Seal-Holder

Demonstrates Ongoing Commitment to Consumer Privacy Protection

MOUNTAIN VIEW, CA and SAN FRANCISCO, CA--(Marketwire - Jun 29, 2011) - Adara Media Inc. announced today that TRUSTe® has certified its Web site under the TRUSTed Ads privacy program, demonstrating Adara Media's commitment to transparency, accountability and consumer choice, the foundations of online privacy. The company, which has made its mark as a provider of exclusive audiences for loyalty program media solutions, has now expanded its Customer Lifecycle Media (CLM) solution to capture the needs of all marketers who aspire to more effective audience aggregation and monetization.

Adara Media has always been dedicated to consumer privacy, and all data is proprietary 1st party data, thereby alleviating privacy concerns. Adara Media offers a way for consumers to interact with trusted brands, and for those brands to communicate with their customer base, in an individually relevant manner with utmost respect for their privacy.

"As an advertising platform that is committed to connecting clients to their customers at different stages of their decision process, we know we must earn consumer trust with every campaign," said Layton Han CEO of Adara Media. "TRUSTed Ads serves as a benchmark in our ongoing commitment to building consumer trust."

TRUSTed Ads is a powerful and customizable privacy platform that allows advertisers and website publishers to provide consumers with easy-to-access notice on online behavioral advertising (OBA) practices, as well as the ability for consumers to exercise opt-out choices from advertising networks.

By inserting a clickable privacy notice icon into an online advertisement or directly on a web page, the TRUSTed Ads platform allows consumers to easily access information to make clear and comprehensive choices regarding their preferences on online behavioral advertising. Additionally, the TRUSTed Ads platform gives agencies, advertisers, networks and publishers a turnkey solution to provide evidence of compliance with the industry's well-received self-regulatory principles, as well as FTC guidelines.

"By giving consumers more control over interest-based ads on the sites they're visiting, TRUSTed Ads substantially increases consumers' confidence," said Chris Babel, CEO of TRUSTe. "Simultaneously, the platform provides agencies, advertisers, networks and publishers an effortless way to comply with new self regulatory requirements without stalling innovation in web-based advertising."

TRUSTed Ads Privacy Platform has been named an approved provider by the Digital Advertising Alliance (DAA).

About Adara Media:
Adara Media offers an innovative customer lifecycle media platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary data, Adara Media enables advertisers to reach valuable customers, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit www.adaramedia.com.

About TRUSTe
TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels -- including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR for Adara Media
    (919) 833-9975
    (919) 757-1174
    hollis@blastpr.com