SOURCE: Adara Media

Adara Media

September 13, 2010 09:00 ET

Adara Media Launches Loyalty Audience Platform to Reach Coveted Audiences

Loyalty Programs Provide a New Gold Standard of Data -- Real Time, Individual, Anonymous

SUNNYVALE, CA--(Marketwire - September 13, 2010) -  Adara Media Inc., formerly Opinmind, announced today the official launch of its Loyalty Audience Platform, which connects advertisers with loyalty program audiences of top brands. Adara Media's platform uses proprietary loyalty program data from exclusive brand partners to identify authentic targeted audiences for advertisers. Top national travel providers are first to benefit from the platform's targeting, retargeting, cross and upsell capabilities.

"Loyalty data is the new gold standard of data, providing a higher level of accuracy than behavioral data, which is often inferred from previous behaviors," said Layton Han, CEO, Adara Media. "Our brand partners offer real insight into real people, enabling advertisers to reach coveted audiences and eliminate waste. Moreover, the data is entirely opt-in and completely anonymous, ensuring that we maintain the highest level of security on behalf of these loyalty consumers."

Advertisers and agencies gain exclusive access to premium audiences that have been pre-qualified and segmented to an individual level. These brand-loyal audiences can then be reached with offers tailor-made for their needs. For example, Adara Media's partnership with top travel brands enables access to audiences designated as frequent travelers, business executives, and others. An advertiser could then use the Adara Media platform to access these audiences and reach out to them with an ad for noise cancelling headphones that references a specific location or travel purpose.

In addition, Adara Media can provide advertisers with post-campaign insights specific to each anonymous audience profile, providing detailed feedback on which audience segments did and did not respond to certain offers, enabling advertisers to optimize future campaigns based on this information.

According to Colloquy's 2009 U.S. Loyalty Marketing Census, from 2006 to 2008, U.S. loyalty program memberships increased from 1.341 billion to 1.807 billion -- an adjusted growth rate of nearly 25 percent. This number translates into 14.1 loyalty program memberships per U.S. household. Loyalty programs are a growing market and Adara Media's loyalty audience platform provides its brand partners with ancillary revenue streams through retargeting and use of their proprietary anonymous data by qualified advertisers. In addition, brand partners are able to deepen their relationship with loyalty program customers and ensure they remain active by delivering relevant, compelling offers and maintaining a constant open dialogue.

About Adara Media:
Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Sunnyvale, CA. For more information, please visit www.adaramedia.com.

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