SOURCE: Adara

Adara

November 19, 2012 08:00 ET

Adara's Scott Garner to Speak on Ancillary Revenue Innovations at Airline Information Mega Event

MOUNTAIN VIEW, CA--(Marketwire - Nov 19, 2012) - Adara Inc., a global precision marketing platform company, announced today that Scott Garner, Chief Commercial Officer, will be speaking at the Airline Information Mega Event 2012 on Tuesday, November 27th. The Mega Event 2012, comprised of three separate conferences -- 8th 'FFP' Loyalty, 6th 'AMC' Ancillary Merchandising & 3rd 'Co-Brand' Partnerships Conferences -- will be held at the Hyatt La Jolla Hotel, November 27-28, 2012 in San Diego, CA. The event will focus on the theme, "Engaging Travel's Next Generation: delivering loyalty & revenues with mobile & social media." Airline Information is an established innovator in commercial aviation conferences and source of the latest trends for airline professionals, marketers, investment firms and industry suppliers.

Garner is a veteran to the airline business as a former executive for United Airlines who led the development plan that created Orbitz.com, a venture funded by five major airlines, including United. With Adara Inc. he is charged with helping to build solid partnerships and alliances, Scott brings significant business development and marketing savvy to the team. As part of the Innovation Forum session, Scott will share knowledgeable insight on new ancillary revenue providers & strategies to take airline ancillary revenue to the next level. The session will be moderated by Sinead Finn, Director of affinity and former Director of Commercial Revenue at Ryanair and other participants will include: Sheila Birchall, Director, Business Development, E-Commerce, USA, Allianz Global Assistance and Lori Sartwell, Clarus Marketing.

To learn more about Airline Information Mega Event in San Diego and register, please visit: http://www.airlineinformation.org/events/current-events/46-mega-event-2012-ffp-loyalty-ancillary-a-co-brand-worldwide

About Adara:
Adara offers a proprietary audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary first-party data, Adara enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara's data partners then gain ancillary revenue streams and the ability to deepen their relationships with customers through targeted offers and consistent communication. Adara was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit www.adaramedia.com.

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