SOURCE: Adknowledge

Adknowledge

January 14, 2014 14:06 ET

AdBistro™ Sets New Record for the YARPP™ Recommendation Engine

Daily Installs Triple After Acquisition of YARPP by AdBistro

KANSAS CITY, MO--(Marketwired - Jan 14, 2014) - AdBistro, Adknowledge's content recommendation technology business, says recent downloads for its YARPP product have gone from a daily installation rate of 700 to more than 2,200! The surge greatly exceeds expectations for YARPP (Yet Another Related Post Plugin), acquired just six months ago. So far, the popular WordPress plugin has chalked up 2.7 million installations, making it the most downloaded plugin in Adknowledge history.

"We knew this was going to be popular," said Thad Langford, general manager of AdBistro. "Providing relevant content is key for any successful publisher and AdBistro prides itself on delivering interesting stories and videos to consumers based on their digital behavior," he said. "Publishers benefit from more engaged users who will spend more time on their site and advertising partners get exposure to new visitors looking for compelling content."

Last month saw the launch of YARPP Pro (www.yarpp.com), which enables YARPP users -- for the first time -- to generate revenue directly through the plugin. The widget serves up relevant internal links from the site as well as sponsored units. Publishers are paid via revenue sharing, based on the clicks on sponsored content.

Matt Mullenweg, WordPress creator, says YARPP is "One of my favorite plugins," which allows publishers to monetize their sites through a highly personalized "recommendation engine" powered by the Adknowledge proprietary behavioral platform that feeds relevant content to viewers.

"As Adknowledge continues to grow its digital marketing offerings, the combination of our successful recommendation engine and the highly regarded YARPP widget made perfect sense," said Adknowledge CEO Ben Legg. "It's a win-win for publishers, advertisers and consumers looking for the best online experience."

About AdBistro
AdBistro is a content recommendation technology suite of products that helps businesses build audiences and monetize content using smart data and relevancy matches on multiple platforms. As a part of the Adknowledge network, AdBistro works with clients to provide customized solutions for clients throughout the web using proprietary tools, resources and insights that drive business growth. For more information on AdBistro, visit www.adbistro.com.

About Adknowledge
Adknowledge is a digital marketing company specializing in social media, apps and mobile, video, display and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. For more information on Adknowledge, visit www.adknowledge.com.

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