SOURCE: Adknowledge

Adknowledge

November 11, 2014 11:00 ET

AdBistro Takes Action Against Non-Human Traffic

Teams Up With DoubleVerify to Ensure Certified Traffic Delivery

KANSAS CITY, MO--(Marketwired - Nov 11, 2014) - AdBistro, Adknowledge's audience development channel, today announced a new, proactive partnership with DoubleVerify, an industry leader in authenticating the quality of digital media, including non-human traffic identification and protection.

"We strive to bring validated, verified and valued traffic to our clients," said Thad Langford, AdBistro's general manager. "It's what they've come to expect from us, and working collaboratively with innovative companies like DoubleVerify, we deliver."

Fraudulent activity online is a threat to every website; no one is immune. DoubleVerify is actively integrating their market-leading solutions developed in their dedicated DV Fraud Lab to protect the industry from the growing challenge of non-human (bot) traffic and its ripple effect within digital media. 

"DV Bot Fraud protection, combined with AdBistro's steadfast efforts to ensure traffic quality, fully demonstrates our commitment to providing value to our clients throughout our entire suite of publisher monetization units," said Celine Hassan, AdBistro's senior director of operations.

"AdBistro demonstrates its dedication to delivering best-in-class media solutions by implementing the proactive step to identify and remove non-human traffic," added Matt McLaughlin, COO at DoubleVerify. "As part of the DV mission to build a better industry, we're pleased to partner with companies like AdBistro, which are actively doing their part to tackle the most challenging issue facing digital media today."

About Adknowledge
Adknowledge is a digital marketing technology company specializing in audience development, digital video, social media, apps and mobile, and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. For more information on Adknowledge, visit www.adknowledge.com.

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