October 04, 2010 09:00 ET

AdBrite Introduces Video to the Ad Exchange

AdBrite Offers Coveted Video Pre-Roll for Enhanced User Engagement

SAN FRANCISCO, CA--(Marketwire - October 4, 2010) -

News Facts

AdBrite, the largest independent advertising exchange, today announced the addition of Video Pre-Roll ad units to its robust line of product offerings. This introduction opens a new market for industry users, expanding their reach and providing engaging and visually stimulating content for consumers. AdBrite's unparalleled targeting allows advertisers and publishers to exchange coveted Video Pre-Roll at precisely market value, within a 100 percent transparent environment. 

  • Starting as low as $6.00 CPM, more than 500 million brand-safe Video Pre-Roll impressions are available for auction in the AdBrite exchange every month.

  • To best support the efforts of both advertisers and publishers, AdBrite can accommodate videos up to 30 seconds in length and is compliant with the VAST 1.0 and VAST 2.0 templates, as recently set by the IAB.

  • AdBrite ensures Video Pre-Roll units are served to the right person at the right time with a full range of behavioral, demographic and third-party data targeting capabilities.

  • Adding value to your campaign has never been easier with AdBrite detailed reporting capabilities. Users stay on track and map back to the bottom line with URL-level transparency, engagement metrics, bid details and impression reporting updated in real-time.

  • For everyone in the advertising ecosystem that wants to achieve real results, AdBrite offers a fully transparent and independent advertising exchange that provides superior data and analytics. 

Quote, attributed to Iggy Fanlo, CEO, AdBrite
"With the significant adoption of the new VAST standard, we recognized a real need for video optimization and targeting within this type of exchange. Our engineers were able to take AdBrite's technology and algorithms that have made display so successful and modify them to revolutionize video. The ability to do what we're doing with Video Pre-Roll doesn't exist in other exchanges at this time. The introduction of video in this capacity will change how the industry moves forward."

About AdBrite
Serving more than 1 billion impressions a day on over 100,000 sites, AdBrite is the largest independent advertising exchange. AdBrite has created a completely open, transparent and effective advertising exchange platform, focused on maximizing ROI with its sophisticated, unmatched targeting and optimization technology. AdBrite's dynamic market pricing, Real Time Bidding and API functionality, combined with a self-service account management interface, gives customers unparalleled access to superior campaign data and analytics. For more information, visit

Contact Information

  • Contact information:
    Suzanne Aronowitz
    SHIFT Communications
    (617) 779-1814
    Email Contact

    Lissette Fernandez-Hilson
    (415) 995-3336
    Email Contact


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