SOURCE: AdBrite

adBrite

September 29, 2011 12:07 ET

adBrite Partners With Jivox to Offer Interactivity and Social Sharing to Video Creative

Largest Independent Advertising Exchange Partners With Interactive Video Advertising Technology Leader

SAN FRANCISCO, CA--(Marketwire - Sep 29, 2011) - adBrite®, the largest independent ad exchange, today announced it is partnering with Jivox, a leading cross-platform interactive video advertising company, to offer advertisers video ads enhanced by Jivox interactive and social sharing features. The partnership offers users an even more engaging experience for a minimal CPM fee.

The partnership will allow users to:

  • Share ads on popular social networks
  • Watch long-form videos within the ad unit
  • Download a coupon or informational document
  • Link to a store locator to find the nearest location
  • Take advantage of real-time updates with Twitter feed displays

"Capturing an audience's attention online requires creative, engaging ads," said Iggy Fanlo, CEO, adBrite. "Partnering with Jivox underscores our commitment to publishers and bolsters the ad solutions they are offering to marketers. Through Jivox, publishers in the adBrite exchange have even more ways to monetize video ads and provide them with new options for providing a unique ad experience."

adBrite was one of the first ad exchanges to enable real-time auctions for both display and pre-roll video ads, and has made significant advancements in developing pre-roll video ad units to complement display formats in its ad exchange. The company uses intelligence from larger-scale display campaigns on its exchange to enhance and optimize online video performance for advertisers and publishers.

The Jivox platform allows brand advertisers, digital agencies and publishers to deliver engaging video ads powered by interactive and social sharing features. Through Jivox, interactive video ads can be easily accessed and delivered online as well as on mobile devices and tablets.

Jivox is the only interactive online video advertising platform that holds all five IAB certifications for all in-banner and in-stream video ad formats, as part of the IAB Compliance Seal Program. The Video Player-Ad API definition (VPAID) and Video Ad Serving Template (VAST) certifications standardize the process of serving in-stream online video ads, creating a universal communications protocol between ads and players. This helps publishers standardize on a single, in-stream video advertising platform, ensuring optimal ad serving, placement and monetization. Previously, publishers hard-coded their video ads and content, making it challenging to serve ads and scale up.

"Our partnership with adBrite offers our advertising partners more ways to engage an even larger audience," said Diaz Nesamoney, CEO, Jivox. "Beyond helping advertisers reach new audiences, adBrite will help our partners and customers access high-quality inventory. We've been impressed with their presence in the market and are excited to have been selected as their interactive video ad platform."

About adBrite
adBrite is the largest independent advertising exchange, reaching 300 million global unique visitors every month, including more than 150 million in the U.S. With site-level transparency and an open platform for data providers and real-time bidders to plug into, adBrite maximizes selection and control for advertisers and publishers. Its services include adBrite Intelligence™, which provides superior real-time campaign reporting and analysis, and Audience Manager™, which leverages first- and third-party data for advanced targeting capabilities. For more information, visit http://www.adbrite.com.

adBrite, the adBrite logo, Real-Time Pricing, Audience Manager and adBrite Intelligence are trademarks or registered trademarks of AdBrite, Inc. in the United States and other countries.

About Jivox
Jivox is the leading cross-platform interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and delivered instream, in-banner and on mobile devices and tablets. Jivox technology ensures these ads run on all platforms without worrying about all of the challenges of HTML5/Flash, operating systems, browsers, video encoding, form factor and other issues with delivering video ads across multiple platforms. Jivox provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage -- its proprietary real-time analytics platform. The Jivox platform is used by several hundred media companies and agencies including Gannett, Bloomberg, Weather Underground, Sun Times Media, InteractiveOne, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises. For examples of Jivox Ads see: http://www.jivox.com/demoads.

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