November 16, 2010 09:00 ET

adBrite® Audience Manager Enhances the Power of the Ad Exchange

adBrite Offers Advertisers Target Audience Building on Demand

SAN FRANCISCO, CA--(Marketwire - November 16, 2010) -

News Facts

adBrite, the largest independent display and video advertising exchange, today announced the availability of adBrite Audience Manager, a one-stop-shop for advertiser's looking to leverage data to better target their online advertising campaigns. adBrite's advanced targeting data is available on a CPM basis. The depth of adBrite Audience Manager eliminates wasted impressions by targeting relevant users.

  • adBrite has partnered with the most trusted behavioral, contextual and demographic data providers in the industry, allowing for seamless integration and maximization of audience reach. adBrite's fully integrated data partners include AlmondNet, eXelate, Lotame, Proximic and TARGUSinfo.

  • Users can select data from a menu of targeting options, including demographic, contextual, multiple behavioral intent segments and brand safety options.

  • Active tracking of success rates and progress ensures optimal campaign performance. adBrite's reporting and analytics tools inform users which data is driving the best performance and ROI for their campaigns.

  • For everyone in the advertising ecosystem that wants to achieve measurable results, adBrite offers a fully transparent and independent display and video advertising exchange that provides a comprehensive audience management solution with advanced analytics.

For more information visit

Iggy Fanlo, CEO, adBrite
"Acting as a no-cost broker of the data for our partners, we benefit from better performance for our advertisers and increased CPMs for our publishers. The availability of granular data gives advertisers better control over their display and video campaigns and increases ROI. We're pleased to offer our advertisers this benefit to help grow their success."

Mark Zagorski, Chief Revenue Officer, eXelate
"We're excited about the opportunity to deliver our demographic, behavioral interest and purchase intent targeting data through adBrite Audience Manager. The marriage of adBrite publisher reach and our rich, privacy-compliant, granular data on over 150MM US unique users provides a unique and effective offering within the banner and video space for online advertising."

Philipp Pieper, Founder and CEO, Proximic
"To provide contextual and brand safety across adBrite's extensive publisher and user population is an excellent opportunity to leverage our uniquely scalable technology for advertisers' benefit. In addition to the effectiveness of our service delivered at a reasonable price, advertisers appreciate the increased target and placement confidence that contribute to the positive ROI of many campaigns."

About adBrite
Serving more than 1 billion impressions a day on over 100,000 sites, adBrite is the largest independent advertising exchange. adBrite has created a completely open, transparent and effective advertising exchange platform, focused on maximizing ROI with its sophisticated, unmatched targeting and optimization technology. adBrite's dynamic market pricing, Real Time Bidding and API functionality, combined with a self-service account management interface, gives customers unparalleled access to superior campaign data and analytics. For more information, visit

adBrite and the pixelated 'a' logo are trademarks of AdBrite, Inc. in the United States and other countries. All other trademarks are the property of their respective owners. All rights reserved.

Contact Information

  • Contact information:
    Suzanne Aronowitz
    SHIFT Communications
    Email Contact


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