January 18, 2011 09:30 ET

adBrite® and BrightRoll Partner to Expand Real-Time Bidding in the Video Exchange Space

BrightRoll Becomes adBrite's First Video Real-Time Bidding Partner

SAN FRANCISCO, CA--(Marketwire - January 18, 2011) - adBrite and BrightRoll announced a new partnership, making real-time bidding available for video pre-roll inventory on a display exchange for the first time. With the second largest publisher footprint next to Google, adBrite is able to give advertisers automated access to an increased pool of video ad inventory using BrightRoll's BRX Media Buying Platform, expanding its reach and providing engaging content for consumers. 

Partnership benefits include:

  • The power of the BRX platform combined with adBrite's extensive pre-roll and in-banner video inventory provides advertisers with the reach, targeting and reporting capabilities necessary to deliver brand-safe video campaigns at scale. 

  • adBrite is the first display advertising exchange to offer video pre-roll inventory and provides complete publisher and audience transparency throughout the campaign.

  • adBrite and BrightRoll are compliant with the Interactive Advertising Bureau's (IAB) Digital Video Ad Serving Template (VAST) and Digital Video Player-Ad Interface (VPAID) standards.

Quote, attributed to Iggy Fanlo, CEO, adBrite
"adBrite offers BrightRoll's advertisers a destination for large-scale video advertising buys. adBrite's transparency and real-time bidding for video inventory mark the next step in the evolution of online advertising."

Quote, attributed to Tod M. Sacerdoti, CEO, BrightRoll
"This partnership expands our ability to provide customers with large-scale, highly-targeted video ad buys quickly and easily. The addition of real-time bidding for video on the adBrite exchange is a game changer for our advertisers, allowing them to safely and effectively target ads on a huge inventory of premium, brand-safe publisher websites."

About adBrite
Serving more than 1 billion impressions a day on over 100,000 sites, adBrite is the largest independent advertising exchange. adBrite has created a completely open, transparent and effective advertising exchange platform, focused on maximizing ROI with its sophisticated, unmatched targeting and optimization technology. adBrite's dynamic market pricing, Real Time Bidding and API functionality, combined with a self-service account management interface, gives customers unparalleled access to superior campaign data and analytics. For more information, visit

About BrightRoll
BrightRoll is the leading provider of online video advertising, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. In addition to its network of high-quality, brand-safe sites, BrightRoll helps the world's largest buyers of online video advertising achieve their campaign goals with efficient and transparent access to video inventory through the BRX. BRX is an online video ad-buying platform that offers unmatched scale, efficiency and return on investment. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at

"adBrite and the pixelated 'a' logo are trademarks of AdBrite, Inc. in the United States and other countries. BrightRoll and BRX are trademarks of BrightRoll, Inc. All other trademarks are the property of their respective owners. All rights reserved."

Contact Information

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    Suzanne Aronowitz
    SHIFT Communications
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    Lucy Jacobs
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    Lindsey Scott