SOURCE: Adcade


May 05, 2014 09:00 ET

Adcade Launches First-of-Its-Kind HTML5 Cross-Screen Ad Building Technology

Polaris Partners Leads $5M Series A to Move Digital Industry

Beyond Limits of Flash

NEW YORK, NY--(Marketwired - May 05, 2014) - Adcade, the technology company that makes digital ads work across screens and with meaningful results, announced today the launch of the industry's first HTML5 ad-building platform and coding language built for digital advertising. In conjunction with the launch, Adcade also announced that it has closed its $5M Series A funding led by Polaris Partners with secondary support from ff Venture Capital and Quotidian Ventures.

Adcade is dedicated to harnessing the latest and greatest programming languages to provide inventive, scalable and profitable ad-building tools. Today, to be effectively seen and responded to, digital ads must be built in HTML5. Adcade's cross-screen ad building platform is built with next-generation HTML5 technology and features AdScript℠, the first coding language built exclusively for digital advertising.

"We've made Flash irrelevant for digital advertising," said Rob Cromer, CEO of Adcade. "At the same time, we recognize the value of its learned workflow within the industry. We have combined characteristics of Flash with an HTML5 framework and our proprietary AdScript coding language to offer an ad building platform engineered to scale with user needs and future technical advancements."

Adcade's custom Canvas-based framework is able to replicate any and all animations that can be done in Flash while simultaneously tapping into the native device functionalities of smartphones, tablets, digital TV and any connected device. Adcade creates both standard and rich, engaging ad experiences that run seamlessly and responsively across all screens, devices, browsers, placements and sizes, from a single ad tag.

"This is the most sophisticated HTLM5 ad-authoring technology the industry has seen," said Jason Newport, Senior Vice President and Head of Mobile Strategy at Dentsu Aegis Network. "Adcade simplifies multi-screen, scalable and measurable digital advertising with a platform that integrates the skill sets of traditional mobile Flash developers as well as HTML5 devotees. This is the most modern platform I've explored, synthesizing current technology frameworks and software in an easy, seamless manner to deploy advertising effectively across all digital advertising touch points."

Adcade has removed the mobile limitations of flash-based digital ads. With advanced responsive design built into the platform, users can output ads that intelligently respond to every characteristic of a device, placement and the ad itself, regardless of media. The result is scale, reach across any screen, and easier-to-produce ads for improved Return on Investment and Return on Effort.

"Polaris is excited to be working with the Adcade team to revolutionize the way in which ads are built and delivered," said Peter Flint, General Partner at Polaris Partners. "We've made the investment knowing Adcade is the technological fuel to power the new mobile and cross-screen digital advertising engine."

The $5 million in new capital will be applied to expanding technology, operations and sales & marketing. The funding comes at a pivotal time for the digital advertising industry. The industrywide frustration with the incompatibility of flash programming and mobile advertising precipitated the Interactive Advertising Bureau's recent open letter to advertisers imploring them to make a fundamental shift away from Flash to HTML5.

Adcade at a Glance

  • Next-generation HTML5 ad-building platform featuring AdScript℠, the first coding language built exclusively for digital advertising.
  • Build, deliver, track and report on cross-screen campaigns, providing granular metrics down to the pixel.
  • Agnostic delivery enables users to deliver via the Adcade platform or server of their choice.
  • Provide ad building tools engineered for reach and ease of production to complement the skill sets of today's designers and developers.
  • Headquartered in New York with 30 employees and growing.

About Adcade
Adcade makes digital ads work: for the brand, agency, publisher, ad industry and consumer. Adcade's multi-screen display advertising platform is built on next generation HTML5 technology and features AdScript, the first coding language built exclusively for digital advertising. Adcade empowers users to easily build a single rich, response-inducing and highly measurable ad experience that cascades seamlessly across all devices, browsers, placements, sizes and more. Adcade eliminates the barriers and inefficiency created by flash-based digital ads, outputting standard and interactive ads that are intelligently responsive to every characteristic of the device, placement, and ad itself. The result is ease, reach and scale for improved Return on Investment and Return on Effort. @adcade

About Polaris Partners
Founded in 1996, Polaris Partners invests into a diverse portfolio of technology and healthcare companies throughout their life-cycles. From the earliest startup phases through the growth stages, Polaris Partners takes minority and majority positions alongside outstanding management teams to help grow industry leading companies. With offices in Boston, San Francisco and Dublin, Polaris partners with an unparalleled network of repeat CEOs, entrepreneurs, top scientists and emerging innovators who are positioned to make a significant impact in their fields and vastly improve the way in which we all live and work. The result: Hundreds of growing companies, thousands of jobs generated, and billions of dollars of value created. For more information, visit:

Contact Information

  • Adcade Media Contact:
    Hank Kim
    Middle 8 Media
    (917) 647-0500