SOURCE: Adchemy

Adchemy

April 26, 2011 14:17 ET

Adchemy Digital Marketing Webinar Shows How to Improve Paid-Search, Display, Social and Mobile Advertising Through Cross-Channel Data

'Seven Steps to Intent-Based, Cross-Channel Marketing' Demonstrates How to Harness and Coordinate Audience Data Across Channels to Identify Consumer Intent

FOSTER CITY, CA--(Marketwire - Apr 26, 2011) - Adchemy, a leader in the digital marketing technology space, announced today that it will host a webinar called "Seven Steps to Intent-Based, Cross-Channel Marketing," that focuses on how cross-channel marketing relies on sharing and utilization of data to recognize an important aspect in marketing efforts: consumer intent. The webinar will be hosted by Dan Darnell, Adchemy's director of product marketing.

When:
Wednesday, April 27, 2011, 10:00 a.m. PDT (Duration: 60 minutes)

What:
"Seven Steps to Intent-Based, Cross-Channel Marketing"
Marketers will learn how to develop relevant cross-channel consumer experiences at scale. Adchemy will provide marketers the understanding of how search advertising can be improved in conjunction with site, display and social programs. It will also show how a data management platform can produce more relevant programs to improve campaign performance with consumer intent as a data source.

Marketers will learn to:

  • Develop relevant cross-channel consumer experiences at scale, starting with search and reaching through site, display, social and mobile
  • Create targeted audience segments based on intent data extracted from online consumer activity
  • Connect performance analytics across channels for attribution and allocation

To register, click here: http://a.adchemy.com/index.php/email/emailWebview?mkt_tok=3RkMMJWWfF9wsRonvKXKZKXonjHpfsX94%2BQlUbHr08Yy0EZ5VunJEUWy2YcERdQhcOuuEwcWGog8wQhbEuWYZQ%3D%3D

About Adchemy
Using Adchemy's innovative consumer intent technology marketers can deliver relevant online advertising, at a massive scale. Digital marketers and their agencies use Adchemy's patented IntentMap technology to capture and map all the ways consumers express intent for their products and services across channels. With applications built on IntentMap, marketers deliver highly relevant and synchronized ads and site experiences across channels including search, social, mobile and display, automatically and at unprecedented scale. The result is dramatically higher acquisition at lower CPA; a more effective way to measure and attribute ads across channels; and exponentially higher efficiency. Together Accenture and Adchemy offer an enterprise-scale technology platform combined with best-practice methodologies and a range of digital consulting services. Adchemy is the only marketing technology company that is also a Top 25 online advertiser, via the Adchemy Actions performance marketing group. Adchemy's more than 300 customers include: Hotels.com, Nationwide Insurance, Protection One, TransUnion Interactive, and University of Phoenix. For more information, visit http://www.adchemy.com.

Contact Information

  • Contact:
    Zinnia Gill
    Horn Group, Inc.
    646.202.9760
    Email Contact