SOURCE: Adchemy


January 19, 2011 10:17 ET

Adchemy Expands Executive Team and Closes 2010 With Significant Growth in Revenue, New Customers and New Solutions

Sees Increasing Demand of Consumer Intent Technology That Delivers Highly Relevant Ads for Digital Marketers

FOSTER CITY, CA--(Marketwire - January 19, 2011) - Adchemy, an advertising technology company, today announced a banner growth year in 2010 and additions to its senior executive team with James Rowley as SVP of engineering and operations and Deke Keating as VP of client services. Overall, Adchemy increased employee count by more than 40%. The company's significant revenue growth is driven by demand from large scale retail, finance and insurance customers using Adchemy's consumer intent technology to deliver highly relevant ads at scale. 

A summary of notable news and accomplishments include:

  • Addition of senior executives:
    • James Rowley, SVP of Engineering and Operations -- With more than 25 years of running technology infrastructure for growing public companies and startups, James comes to Adchemy most recently from GreatNonprofts, which he founded and served as CTO. He has a stellar track record of previous startup successes such as Oracle, Siebel (employee #8), Crossworlds, QRS and Pure Digital.
    • Deke Keating, VP of Client Services -- Prior to Adchemy, Deke was VP of Professional Services at the pricing optimization company Zilliant. A veteran leader with over 16 years of experience in customer care services for enterprise software customers, Deke has led professional services groups in Siebel and Anderson Consulting.
  • Increased number of employees by more than 40% in one year
  • Launched the first application of consumer intent technology with WordMap, a software solution that extracts underlying intents from keyword search terms and automatically generates highly relevant paid search ads based on interpretation of the consumer intent
  • Garnered 2010 awards and honors such as WSJ Top 50 Venture-Funded Companies, AlwaysOn OnMedia 100, SF Business Times Tech and Innovation Entrepreneur Award and SAMCEDA Innovators Award of Excellence

"We are using technology to understand consumer intent, thereby making it easy for marketers to map it back to their numerous products and offers, and then deliver directly relevant ads to users. Furthermore, large-scale marketers are finding that our IntentMap technology enhances the benefits of current advertising technology applications," said Murthy Nukala, CEO of Adchemy. "By using technology to understand consumer intent and reach them across channels such as search, display, social and mobile, we are making online advertising easy and simple for CMOs."

Adchemy's technology helps marketers and their agencies make online ads more relevant based on consumer intent.

About Adchemy
Using Adchemy's innovative consumer intent technology marketers can deliver relevant online advertising, at a massive scale. Digital marketers and their agencies use Adchemy's patented IntentMap technology to capture and map all the ways consumers express intent for their products and services across channels. With applications built on IntentMap, marketers deliver highly relevant and synchronized ads and site experiences across channels including search, social, mobile and display, automatically and at unprecedented scale. The result is dramatically higher acquisition at lower CPA; a more effective way to measure and attribute ads across channels; and exponentially higher efficiency. Together Accenture and Adchemy offer an enterprise-scale technology platform combined with best-practice methodologies and a range of digital consulting services. Adchemy is the only marketing technology company that is also a Top 25 online advertiser, via the Adchemy Actions performance marketing group. Adchemy's more than 300 customers include:, Nationwide Insurance, Protection One, TransUnion Interactive, and University of Phoenix. For more information, visit