SOURCE: Adchemy


January 19, 2010 09:00 ET

Adchemy Experiences Rapid Growth in Revenue and Company Size

In Response to Demand for Audience Management Platform, Adchemy Grows Revenue, Expands Executive Team and Moves to New Office

REDWOOD CITY, CA--(Marketwire - January 19, 2010) - Adchemy, a performance marketing company, today revealed that in 2009 it grew its revenue by 60 percent and number of employees by 50 percent. In addition, Adchemy launched its software-as-a-service digital marketing platform for Fortune 1000 digital marketers and their agencies, in a strategic partnership with Accenture. Adding key hires to its executive team, Adchemy has also moved into a new office space in downtown Foster City, California, to accommodate its growing number of employees.

Notable accomplishments and milestones for 2009 include:

--  Over 60% revenue growth versus previous year
--  Recent $30+ million funding round in which Accenture, Mayfield Fund and
    August Capital have made equity investments
--  International expansion with the opening of the Philippines office
--  Adchemy has 13 patents pending behind its unique technology
--  Added five key executives:
      -- Chander Sarna -- SVP of Engineering. Chander comes to Adchemy most
         recently from Friendster, where he served as CTO.
      -- Anurag Wadehra -- SVP, Marketing and Product Management. Anurag
         led marketing and product management at Siperian. Previous to
         that, he was founder and CEO of Chingari, a software company for
         managing consumer feedback.
      -- Philipp Stauffer -- VP Strategic Accounts & Client Services.
         Philipp was previously a Partner at Accenture, where he was head
         of Digital Strategy & Marketing Sciences.
      -- Ian Epstein -- VP, Sales, Audience Management Platform. Ian, a
         recognized thought leader in PPC program management, comes to
         Adchemy most recently from Coremetrics, where he worked in search
         applications and services.
      -- Mike Miller -- VP, Sales, Actions. Mike has directed successful
         marketing campaigns for Expedia, University of Phoenix, NexTag,
         Experian, Microsoft, T-Mobile and Nike, as well as leading
         advertising agencies such as Avenue A, Modem Media, Carat,
         MediaEdge and OMD.

"The significant expansion we have seen demonstrates a need for a solution that improves the effectiveness of online marketing and helps marketers connect with their audience at every point in the conversion funnel," said Murthy Nukala, CEO, "Adchemy fills that void by providing digital marketers with the ability to drive highly relevant advertising experiences across touchpoints including search, display, and social networks."

Adchemy's growth is a result of increased demand for their audience management platform which uses science and data to help marketers and their agencies connect with their audience in meaningful ways. The Adchemy platform allows marketers to customize banner ads, search ads and websites in real time. It consolidates audience data, identifies audience segments, values them, and automatically delivers relevant and consistent marketing messages to each segment. As a result, marketers can massively scale their digital marketing campaigns while maximizing audience engagement and conversion.

About Adchemy

Adchemy is a digital marketing technology company that enables interactive marketers and their agencies to compose, deliver and optimize highly relevant advertising experiences on a massive scale. The Adchemy Audience Management platform utilizes cross touchpoint data from the advertiser together with online and offline third-party sources to create unique hyper-targeted audience segments. This rich visitor context also allows Adchemy to create dynamic advertising and landing page content per segment, which maximizes conversion rates, enhances bid strategies, and minimizes wasted ad spending. The Adchemy Audience Management platform is the technology choice of Accenture Interactive for Fortune 1000 companies. Adchemy is the only marketing technology company that is also a Top 25 online advertiser, via the Adchemy Actions performance marketing group. Adchemy's more than 300 customers include:, Nationwide Insurance, Protection One, TransUnion Interactive, and University of Phoenix.

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