SOURCE: Adchemy


October 04, 2011 15:18 ET

Adchemy to Help Retailers Avoid the Search Engine Marketing Holiday Blues

"Preparing Retail Campaigns for the Holiday Onslaught" Webinar Will Demonstrate How to Optimize Campaigns and Prevent Common Holiday Pitfalls

FOSTER CITY, CA--(Marketwire - Oct 4, 2011) - Adchemy, a leading advertising technology company, announced today that it will host a webinar titled "Preparing Retail Campaigns for the Holiday Onslaught." This announcement comes on the heels of the company's news of an expanded partnership with Microsoft Advertising. The webinar will arm advertisers with tested techniques to create more profitable paid search campaigns in preparation for the 2011 holiday shopping blitz. The webinar will be hosted by Thi Thumasathit, Adchemy's vice president of new business and a veteran of online advertising.

Wednesday, October 5, 2011 10:00 am PDT (Duration: 60 minutes)

"Preparing Retail Campaigns for the Holiday Onslaught"
In advance of this year's holiday season, which is expected to maintain a modest 3% revenue growth over 2010, Adchemy will review common holiday pitfalls including seasonal inventory, category and holiday-themed ads. Thumasathit will also discuss best practices and new approaches to help marketers improve their SEM campaigns during the busy holiday season.

Specifically, marketers will learn:

  • Campaign and keyword strategy for the most competitive time of year
  • Planning and budgeting guidelines
  • How to create scalable paid search campaigns

Who Should Attend:
The webinar is free and open to all search and retail marketers who would like to learn more about managing their search campaigns to efficiently drive growth during the holiday season.

To register, click here.

"As we all know, the holiday season can make or break a retailer's year," said Thumasathit. "SEMs need to be as prepared as possible in order to maximize every opportunity to deliver relevant ads to consumers over this highly competitive period of time."

About Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology radically simplifies advertisers' paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

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